Piedmont Natural Gas SWOT Analysis, USP & Competitors

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SWOT Analysis of Piedmont Natural Gas with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Piedmont Natural Gas

Parent Company

Piedmont Natural Gas


Energy and utilities




Comfortable, Affordable, Reliable and Environmentally responsible natural gas



Natural Gas requirements

Target Group

Residential and business


Safe and reliable natural gas

SWOT Analysis


1. It has strong customer base of over 1 million residential and business customers in North Carolina, South Carolina and Tennessee.
2. It has experience of many years since 1949.
3. It provides great customer service. Piedmont natural gas’s Customer Contact Center was ranked among the top
4. Has been recognized by several awards

5. Consistently growing customers have added to the brand value

6. They have 22,500 miles of natural gas distribution pipelines

7. Piedmont Natural Gas Foundation has strong CSR activities


1. The margin in natural gas has declined due to low price of natural gas which is caused by abundance of shale resources and efficient production. 
2. Its operations are concentrated only in North Carolina, South Carolina and Tennessee and this geographic concentration creates a risk for the company


1. There is increase in demand for natural gas and that creates huge opportunity for Piedmont Natural Gas.
2. Opportunity lies in investment into new projects which can help the company to expand its operations.
3. Growth opportunity lies in investment in storage and pipeline infrastructure.

4. It CARE (Comfortable, Affordable, Reliable and Environmentally responsible) campaign for natural gas has helped them to achieve new customers in 2014 and has huge opportunity to acquire new customers.

5. Proposed Atalantic Coast Pipeline which is 550 miles long will give them access to low cost Marcellus and Utica shale gas.


1.  Natural gas industry is highly dependent on weather as natural gas is widely used in home heating systems. So, unfavorable weather has adverse effects on the business.
2. This industry is under the purview of various environmental laws and regulations and this creates a risk for the business as any unfavorable policy can harm business.
3. High competition.



1. AGL Resources
2. Atmos Energy
3. Dominion Resources

4. Duke Energy Corporation

5. Scana Corporation

The table above concludes the Piedmont Natural Gas SWOT analysis along with its marketing and brand parameters.


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