SWOT Analysis of Bangor Gas with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Bangor Gas |
|
Parent Company |
Energy West |
Category |
Energy and utilities |
Sector |
Energy |
USP |
Cost efficient, safe and reliable natural gas |
STP |
|
Segment |
Natural Gas requirements |
Target Group |
Residential and business |
Positioning |
Cost efficient, safe and reliable natural gas |
SWOT Analysis |
|
Strengths |
1. It is a part of Energy West which is a gas and energy utility company having 36,000 customers in Montana, Wyoming, North Carolina and Maine. Association with it provides them with expertise. |
Weaknesses |
1. The margin in natural gas has declined due to low price of natural gas which is caused by abundance of shale resources and efficient production. |
Opportunities |
1. There is increase in demand for natural gas and that creates huge opportunity for Bangor Gas. |
Threats |
1. Natural gas industry is highly dependent on weather as natural gas is widely used in home heating systems. So, unfavorable weather has adverse effects on the business. |
Competition |
|
Competitors |
1. Northern Utilities Inc. |
The brandguide table above concludes the Bangor Gas SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Bangor Gas. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
Search & Explore : BrandGuide
Quizzes!
Related Business Content
Top Companies Lists 2018
All Sections on MBASkool
Write for Us!