Columbia Gas of Massachusetts SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 1034

SWOT analysis of Columbia Gas of Massachusetts analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Columbia Gas of Massachusetts SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Columbia Gas of Massachusetts to benchmark its business & performance as compared to the competitors and industry. Columbia Gas of Massachusetts is one of the leading brands in the energy & power sector. The table below also lists the top Columbia Gas of Massachusetts competitors and elaborates Columbia Gas of Massachusetts market segmentation, target group, positioning & Unique Selling Proposition (USP).

Columbia Gas of Massachusetts SWOT, Competitors, Marketing STP & Brand analysis Table

Columbia Gas of Massachusetts

Parent Company



Energy and utilities




One of the oldest gas distribution companies in Massachusetts



Natural Gas requirements

Target Group

Residential and business


Energy-saving and reliable natural gas

SWOT Analysis


1. It has strong customer base of over 309,000 customers in 65 Massachusetts cities and towns.
2. It is a part of NISource which has 4 million natural gas and electric customers in seven states. 
3. It is one of the oldest gas distribution companies in Massachusetts with experience of over 160 years.

4. It has nearly 5000 miles of pipe throughout its service area.

5. Columbia Gas of Massachusetts plans to replace 1,100 bare steel and cast iron pipes with state of the art polyethylene pipes. This modernization of infrastructures will enhance the safety of their pipeline system and will enable them to provide reliable service.

6. They are associated with various CSR activities which include Good Neighbor Energy Fund, association with Friends of the Homeless (FOH).


1. The margin in natural gas has declined due to low price of natural gas which is caused by abundance of shale resources and efficient production. 
2. Its operations are concentrated only in Massachusetts and this geographic concentration creates a risk for the company.
3. The operations are limited to natural gas and thus it adds risk to their business.


1. There is increase in demand for natural gas and that creates huge opportunity.
2. Opportunity lies in investment into new projects which can help the company to expand its operations.
3. Growth opportunity lies in investment in storage and pipeline infrastructure.

4. New England region is an under-saturated natural gas market (18% of total energy demand as compared to 24% of nation). This creates huge opportunity for Columbia Gas of Massachusetts.


1.  Natural gas industry is highly dependent on weather as natural gas is widely used in home heating systems. So, unfavorable weather has adverse effects on the business.

2. High competition due to deregulation of natural gas industry.
3. This industry is under the purview of various environmental laws and regulations and this creates a risk for the business as any unfavorable policy can harm business.

4. Weather conditions such as thunderstorms can affect their business.



1. Berkshire Gas Company
2. Blackstone Gas Company
3. NSTAR Gas
4. Unitil

The brandguide table above concludes the Columbia Gas of Massachusetts SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Columbia Gas of Massachusetts. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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