Mirabito SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 1418

SWOT Analysis of Mirabito with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Energy and utilities


Energy & Power

Tagline/ Slogan

Life made warmer, cooler, convenient, affordable


Strong history , competitive price

Mirabito STP


Energy services

Target Group

Business and residential


Strong history , competitive price

Mirabito SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mirabito :

1. It has strong history which dates back to 1927. 
2. It provides wide range of products which include propane, natural gas, coal, diesel fuels and lubricants etc.
3. With 55 convenience stores it has largest convenience store chain in Central New York.
4. Mirabito is an agent partner of various natural gas and electricity companies and provides cost competitive quotes and timely support.

5. They have strong CSR policy through their Mirabito Golf Classic in 2014 they helped Muscular Dystrophy Association (MDA), SE Onukogu Foundation and Kidney Foundation of Canada.


1. Price of natural gas has decreased due to abundance of shale gas in US. As a result margin in natural gas has also declined.

2. As the company purchases natural gas from various suppliers at market price, fluctuations there can harm their margin.

3. Their operations are concentrated in New York and Pennsylvania area and this creates a risk for them.


1. Increase in demand natural gas creates opportunity for them.
2. Investment in new projects which can help them to expand operations can create opportunity for them.
3. Investment in pipeline infrastructure can create opportunities for them.


1. Various environmental laws and regulations are there in this industry and this creates a risk for the business as any unfavorable policy can harm business.
2. Natural gas demand depends on weather conditions as it is mostly used home heating systems and adverse weather can affect their business.

Mirabito Competition


Below are the 3 main Mirabito competitors :

1. Central Hudson Gas & Electric
2. Direct Energy
3. New York State Electric & Gas (NYSEG)

The brandguide table above concludes the Mirabito SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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