Mirabito SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1129

SWOT Analysis of Mirabito with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Energy and utilities



Tagline/ Slogan

Life made warmer, cooler, convenient, affordable


Strong history , competitive price



Energy services

Target Group

Business and residential


Strong history , competitive price

SWOT Analysis


1. It has strong history which dates back to 1927. 
2. It provides wide range of products which include propane, natural gas, coal, diesel fuels and lubricants etc.
3. With 55 convenience stores it has largest convenience store chain in Central New York.
4. Mirabito is an agent partner of various natural gas and electricity companies and provides cost competitive quotes and timely support.

5. They have strong CSR policy through their Mirabito Golf Classic in 2014 they helped Muscular Dystrophy Association (MDA), SE Onukogu Foundation and Kidney Foundation of Canada.


1. Price of natural gas has decreased due to abundance of shale gas in US. As a result margin in natural gas has also declined.

2. As the company purchases natural gas from various suppliers at market price, fluctuations there can harm their margin.

3. Their operations are concentrated in New York and Pennsylvania area and this creates a risk for them.


1. Increase in demand natural gas creates opportunity for them.
2. Investment in new projects which can help them to expand operations can create opportunity for them.
3. Investment in pipeline infrastructure can create opportunities for them.


1. Various environmental laws and regulations are there in this industry and this creates a risk for the business as any unfavorable policy can harm business.
2. Natural gas demand depends on weather conditions as it is mostly used home heating systems and adverse weather can affect their business.



1. Central Hudson Gas & Electric
2. Direct Energy
3. New York State Electric & Gas (NYSEG)

The table above concludes the Mirabito SWOT analysis along with its marketing and brand parameters.


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