Energy Transfer Equity SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 2474

SWOT Analysis of Energy Transfer Equity with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Energy Transfer Equity

Parent Company

Energy Transfer


Oil & Gas services


Energy & Power

Tagline/ Slogan

Perform Deliver Grow


One of largest and most diverse energy assets in the United States

Energy Transfer Equity STP


Companies and individuals looking to meet their energy requirements

Target Group

Companies, people who depend on natural gas for their needs


Specializes in storage and transportation of natural gas.

Energy Transfer Equity SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Energy Transfer Equity :

1. One of the most well-known brands in USA for natural gas transportation

2. Operates about 71000 miles of natural gas, natural gas liquids, refined products and crude oil pipelines

3. It is known for is constant innovation

4. The parent company has huge strategic assets which could be leveraged by it to expand further


1. Huge dependency on third party suppliers for transportation of natural gas

2. Restricted operations in USA

3.Limited market share


1. Ample expansion opportunities within USA

2. International expansion


1. Economic recession in the USA

2. Fierce competition in the US market

3. Operational risks

Energy Transfer Equity Competition


Below are the 3 main Energy Transfer Equity competitors :

1. ConocoPhillips

2. Delek Group

3. ExxonMobil

The brandguide table above concludes the Energy Transfer Equity SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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