Energy Transfer Equity SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 3214

SWOT analysis of Energy Transfer Equity analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Energy Transfer Equity SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Energy Transfer Equity to benchmark its business & performance as compared to the competitors and industry. Energy Transfer Equity is one of the leading brands in the energy & power sector. The table below also lists the top Energy Transfer Equity competitors and elaborates Energy Transfer Equity market segmentation, target group, positioning & Unique Selling Proposition (USP).

Energy Transfer Equity SWOT, Competitors, Marketing STP & Brand analysis Table
Energy Transfer Equity Brand Analysis
Parent Company

Energy Transfer


Oil & Gas services


Energy & Power

Tagline/ Slogan

Perform Deliver Grow


One of largest and most diverse energy assets in the United States

Energy Transfer Equity STP

Companies and individuals looking to meet their energy requirements

Target Group

Companies, people who depend on natural gas for their needs


Specializes in storage and transportation of natural gas.

Energy Transfer Equity SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Energy Transfer Equity. Strengths are:

1. One of the most well-known brands in USA for natural gas transportation

2. Operates about 71000 miles of natural gas, natural gas liquids, refined products and crude oil pipelines

3. It is known for is constant innovation

4. The parent company has huge strategic assets which could be leveraged by it to expand further


Here are the weaknesses in the Energy Transfer Equity SWOT Analysis:

1. Huge dependency on third party suppliers for transportation of natural gas

2. Restricted operations in USA

3.Limited market share


Following are the Opportunities in Energy Transfer Equity SWOT Analysis:

1. Ample expansion opportunities within USA

2. International expansion


The threats in the SWOT Analysis of Energy Transfer Equity are as mentioned:

1. Economic recession in the USA

2. Fierce competition in the US market

3. Operational risks

Energy Transfer Equity Competition

Below are the top 3 Energy Transfer Equity competitors:

1. ConocoPhillips

2. Delek Group

3. ExxonMobil

The brandguide table above concludes the Energy Transfer Equity SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Energy Transfer Equity. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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