SWOT Analysis of Spectra Energy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Spectra Energy | |
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Parent Company |
Spectra Energy Corp. |
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Category |
Oil Services and Equipment |
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Sector |
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Tagline/ Slogan |
Energy for life |
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USP |
It operates the largest long haul pipelines network of natural gas in North America |
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Spectra Energy STP | |
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Segment |
Corporate, countries looking to fulfill energy services needs |
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Target Group |
Local gas distribution companies, direct industrial users, electric power generators, exploration and production companies |
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Positioning |
Developer of critically important pipelines connecting natural gas supplies to the markets |
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Spectra Energy SWOT Analysis | |
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Strengths |
1. Owner of 19000 mile interstate natural gas transportation system 5. Several projects planned and in pipeline |
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Weaknesses |
1. Excessive reliance on debt financing which comes as cost to company driving up interest rates, this reduces profitability and hence the margins |
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Opportunities |
1.Fall in price of Natural gas in US causes it to be used as substitute for petroleum products 2. Advances in hydraulic and LNG processing helps in reaching previously un-reachable gas reserves |
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Threats |
1. Competition from other firms merging with each other 2. Slow overall growth of industry |
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Spectra Energy Competition | |
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Competitors |
1. Sempra Energy Co 3. Kinder Morgan Energy Partners |
The brandguide table above concludes the Spectra Energy SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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