Spectra Energy SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 1751

SWOT Analysis of Spectra Energy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Spectra Energy

Parent Company

Spectra Energy Corp.


Oil Services and Equipment


Energy & Power

Tagline/ Slogan

Energy for life


It operates the largest long haul pipelines network of natural gas in North America

Spectra Energy STP


Corporate, countries looking to fulfill energy services needs

Target Group

Local gas distribution companies, direct industrial users, electric power generators, exploration and production companies


Developer of critically important pipelines connecting natural gas supplies to the markets

Spectra Energy SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Spectra Energy :

1. Owner of 19000 mile interstate natural gas transportation system
2. In US and Canada it has 305 billion cubic feet of storage capacity
3. Members of numerous communities in North America and involved in these community development as part of their CSR activity
4. State of art technology to deliver natural gas services

5. Several projects planned and in pipeline
6. It is one of the largest pipeline systems in USA
7. Has over 220 CSR projects in Us and Canada


1. Excessive reliance on debt financing which comes as cost to company driving up interest rates, this reduces profitability and hence the margins
2. Govt and global regulations reduces the operational efficiency


1.Fall in price of Natural gas in US causes it to be used as substitute for petroleum products

2. Advances in hydraulic and LNG processing helps in reaching previously un-reachable gas reserves


1. Competition from other firms merging with each other

2. Slow overall growth of industry
3. Changing international and govt policies; and economy crisis

Spectra Energy Competition


Below are the 3 main Spectra Energy competitors :

1. Sempra Energy Co
2. El Paso Corporation

3. Kinder Morgan Energy Partners

The brandguide table above concludes the Spectra Energy SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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