Subsea 7 SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 2008

SWOT Analysis of Subsea 7 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Subsea 7

Parent Company

Subsea 7


Oil Services and Equipment



Tagline/ Slogan

Seabed to Surface


Vast experience in deepwater



Corporates, countries looking to fulfill energy services needs

Target Group

Companies involved in petroleum and natural gas exploration


Company that provides complete solution for extraction from sea bed to surface

SWOT Analysis


1.Expertise in design, installation and commissioning

2. Owns fleet comprising of more than 40 pipelay vessels

3. Remotely operated vehicle that company has numbers to more than 175

4. A lot of CSR activities specially in Africa & Mexico of promoting science and engineering education and also support for various health related illness
5. Has a strong workforce of nearly 13,000 employees


1. Weak presence in middle east as its operations are mostly in Western Europe and Africa
2. Increasing costs and declining oil reserves


1. Constantly growing installation market

2. Huge opportunities in deepwater projects


1.Uncertain political condition in West Africa has delayed process of awarding projects
2. Increasing penetration and global presence of competitors
3. Fluctuating economies and changing Govt regulations



1. Aker Solutions 
2. Cameron International Corp
3. Chicago Bridge and Iron Co.

The table above concludes the Subsea 7 SWOT analysis along with its marketing and brand parameters.


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