Transocean SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1507

SWOT Analysis of Transocean with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Oil Services and Equipment



Tagline/ Slogan

Because 70% of Earth is covered by water


World's largest drilling contractor that also rents floating mobile drill rigs



Corporates, countries looking to fulfill energy services needs

Target Group

Companies involved in petroleum and natural gas exploration


World's largest offshore drilling contractors

SWOT Analysis


1. Mobile offshore drilling units

2. Huge fleet of over 135 offshore drilling units

3. It owns 50% of deepwater platform in the world

4. First mover advantage in lot of new technology
5. Has offices in 20 countries and a strong employee force of 18,000 people


1. Intervention of Govt policies the world over affect the operational efficiency
2. Increasing costs and declining oil reserves

3. Past accidents and leakages has affected brand image


1.Increasing fuel/oil prices

2.Increasing natural gas market globally

3.More oil well discoveries

4. Infrastructure growth means more automobiles and construction equipment which require more fuel.


1.Government regulations pressurizing operations

2.High Competition from existing oil services companies globally

3.Environmental hazards cause a backlash

4.Economic instability and fluctuations worldwide



1. Schlumberger Limited 
2. Halliburton Co
3. Weatherford International Lt

4. Cameron International Corp


The table above concludes the Transocean SWOT analysis along with its marketing and brand parameters.


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