Cameron International SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Cameron International SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Cameron International, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Cameron International to benchmark its business & performance as compared to the competitors, and make strategic improvements. Cameron International is one of the leading brands in the energy & power sector.

The article below lists the Cameron International SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Cameron International SWOT Analysis:

SWOT Analysis of Cameron International

For Cameron International, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Cameron International Strengths

The strengths of Cameron International looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Cameron International :

1. Strong presence across the world with presence in more than 300 countries
2. One of the top player in oilfield equipments
3. Heavy utilization and requirement of component produced by company

4. Rich history and experience, and an employee base of 20,000+
5. CSR initiatives and steps for sustainable growth have been taken regularly

Cameron International Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Cameron International SWOT Analysis:

1. Company operations are severely affected by govt regulations and economic fluctuations
2. High risk due to lack of small orders and heavy reliance on large orders

Cameron International Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Cameron International SWOT Analysis:

1.High demand for Subsea equipments

2.These components are regular upgrades for oil rigs so their demand in constantly increasing

3.More oil well discoveries

4. After deep water oil spill, have put stringent regulations these regulation includes improvement in safety standards and hence use of more pressure and safety valves

5. Up-gradation of old oil rigs

Cameron International Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Cameron International are as mentioned:

1. Government have put stringent regulations

2. Renewable energy will impact Cameron in long term

3.Volatility in market

4.High Competition from existing oil services companies globally

5.Political risk, economic instability and fluctuations worldwide

Cameron International Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Cameron International:

1. FMC Technologies
2. National-Oilwell Varco

3. Baker Hughes

Hence this concludes the Cameron International SWOT analysis.

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About Cameron International

Cameron International

Parent Company

Cameron International Corp.


Oil Services and Equipment


Energy & Power

Tagline/ Slogan

Raising Performance Together


Leading supplier of subsea valves and fittings worldwide

Cameron International STP

Corporates, countries looking to fulfill energy services needs

Target Market

Companies involved in petroleum and natural gas exploration


It is positioned as leading manufacturer of pressure control equipment required in oil and gas industry

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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