Cameron International SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 3650

SWOT analysis of Cameron International analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Cameron International SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Cameron International to benchmark its business & performance as compared to the competitors and industry. Cameron International is one of the leading brands in the energy & power sector. The table below also lists the top Cameron International competitors and elaborates Cameron International market segmentation, target group, positioning & Unique Selling Proposition (USP).

Cameron International SWOT, Competitors, Marketing STP & Brand analysis Table

Cameron International

Parent Company

Cameron International Corp.


Oil Services and Equipment


Energy & Power

Tagline/ Slogan

Raising Performance Together


Leading supplier of subsea valves and fittings worldwide

Cameron International STP

Corporates, countries looking to fulfill energy services needs

Target Group

Companies involved in petroleum and natural gas exploration


It is positioned as leading manufacturer of pressure control equipment required in oil and gas industry

Cameron International SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Cameron International. Strengths are:

1. Strong presence across the world with presence in more than 300 countries
2. One of the top player in oilfield equipments
3. Heavy utilization and requirement of component produced by company

4. Rich history and experience, and an employee base of 20,000+
5. CSR initiatives and steps for sustainable growth have been taken regularly


Here are the weaknesses in the Cameron International SWOT Analysis:

1. Company operations are severely affected by govt regulations and economic fluctuations
2. High risk due to lack of small orders and heavy reliance on large orders


Following are the Opportunities in Cameron International SWOT Analysis:

1.High demand for Subsea equipments

2.These components are regular upgrades for oil rigs so their demand in constantly increasing

3.More oil well discoveries

4. After deep water oil spill, have put stringent regulations these regulation includes improvement in safety standards and hence use of more pressure and safety valves

5. Up-gradation of old oil rigs


The threats in the SWOT Analysis of Cameron International are as mentioned:

1. Government have put stringent regulations

2. Renewable energy will impact Cameron in long term

3.Volatility in market

4.High Competition from existing oil services companies globally

5.Political risk, economic instability and fluctuations worldwide

Cameron International Competition

Below are the top 3 Cameron International competitors:

1. FMC Technologies
2. National-Oilwell Varco

3. Baker Hughes

The brandguide table above concludes the Cameron International SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Cameron International. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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