Cameron International SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 2750

SWOT Analysis of Cameron International with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cameron International

Parent Company

Cameron International Corp.


Oil Services and Equipment



Tagline/ Slogan

Raising Performance Together


Leading supplier of subsea valves and fittings worldwide



Corporates, countries looking to fulfill energy services needs

Target Group

Companies involved in petroleum and natural gas exploration


It is positioned as leading manufacturer of pressure control equipment required in oil and gas industry

SWOT Analysis


1. Strong presence across the world with presence in more than 300 countries
2. One of the top player in oilfield equipments
3. Heavy utilization and requirement of component produced by company

4. Rich history and experience, and an employee base of 20,000+
5. CSR initiatives and steps for sustainable growth have been taken regularly


1. Company operations are severely affected by govt regulations and economic fluctuations
2. High risk due to lack of small orders and heavy reliance on large orders


1.High demand for Subsea equipments

2.These components are regular upgrades for oil rigs so their demand in constantly increasing

3.More oil well discoveries

4. After deep water oil spill, have put stringent regulations these regulation includes improvement in safety standards and hence use of more pressure and safety valves

5. Up-gradation of old oil rigs


1. Government have put stringent regulations

2. Renewable energy will impact Cameron in long term

3.Volatility in market

4.High Competition from existing oil services companies globally

5.Political risk, economic instability and fluctuations worldwide



1. FMC Technologies
2. National-Oilwell Varco

3. Baker Hughes

The table above concludes the Cameron International SWOT analysis along with its marketing and brand parameters.


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