Kinder Morgan SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Kinder Morgan analyses the brand by its strengths, weaknesses, opportunities & threats. In Kinder Morgan SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kinder Morgan to benchmark its business & performance as compared to the competitors. Kinder Morgan is one of the leading brands in the energy & power sector.

The table below lists the Kinder Morgan SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kinder Morgan competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Kinder Morgan SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Kinder Morgan

Parent Company

Kinder Morgan Inc

Category

Oil Services and Equipment

Sector

Energy & Power

Tagline/ Slogan

A different kind of energy company

USP

Largest midstream and one of the largest energy company in North America

Kinder Morgan STP
Segment

Corporates, countries looking to fulfill energy services needs

Target Group

Companies involved in petroleum and natural gas exploration

Positioning

Leading energy storage company and pipeline transportation company

SWOT Analysis of Kinder Morgan
Kinder Morgan Strengths

Below are the Strengths in the SWOT Analysis of Kinder Morgan:

1. Diversified product list
2. Minimal risk from the exposure to price volatility of commodities
3. Company is also owner of eight oil fields

4. Reduced risks because of recurring revenue nature of business

5.  Largest natural gas pipeline and the largest transporter of carbon dioxide in the US
6. Has over 26,000 miles of pipelines for gas and oil

Kinder Morgan Weaknesses

Here are the weaknesses in the Kinder Morgan SWOT Analysis:

1. Intervention of Govt. policies the world over affect the operational efficiency
2. Increasing costs and declining oil reserves

Kinder Morgan Opportunities

Following are the Opportunities in Kinder Morgan SWOT Analysis:

1. Shale fields developing in US

2.Increasing natural gas market globally

3.More oil well discoveries

4. Infrastructure growth means more automobiles and construction equipment which require more fuel.

5. Increase in demand from Asia

Kinder Morgan Threats

The threats in the SWOT Analysis of Kinder Morgan are as mentioned:

1.Government regulations pressurizing operations

2.High Competition from existing oil services companies globally

3.Environmental hazards cause a backlash

4.Economic instability and fluctuations worldwide

Kinder Morgan Competition
Kinder Morgan Competitors

Below are the top 4 competitors of Kinder Morgan:

1. Enbridge
2. NuStar Energy
3. Williams partner LP

4. Energy Transfer Partners


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kinder Morgan. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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