Kinder Morgan SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 2685

SWOT Analysis of Kinder Morgan with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kinder Morgan

Parent Company

Kinder Morgan Inc


Oil Services and Equipment


Energy & Power

Tagline/ Slogan

A different kind of energy company


Largest midstream and one of the largest energy company in North America

Kinder Morgan STP


Corporates, countries looking to fulfill energy services needs

Target Group

Companies involved in petroleum and natural gas exploration


Leading energy storage company and pipeline transportation company

Kinder Morgan SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kinder Morgan :

1. Diversified product list
2. Minimal risk from the exposure to price volatility of commodities
3. Company is also owner of eight oil fields

4. Reduced risks because of recurring revenue nature of business

5.  Largest natural gas pipeline and the largest transporter of carbon dioxide in the US
6. Has over 26,000 miles of pipelines for gas and oil


1. Intervention of Govt. policies the world over affect the operational efficiency
2. Increasing costs and declining oil reserves


1. Shale fields developing in US

2.Increasing natural gas market globally

3.More oil well discoveries

4. Infrastructure growth means more automobiles and construction equipment which require more fuel.

5. Increase in demand from Asia


1.Government regulations pressurizing operations

2.High Competition from existing oil services companies globally

3.Environmental hazards cause a backlash

4.Economic instability and fluctuations worldwide

Kinder Morgan Competition


Below are the 4 main Kinder Morgan competitors :

1. Enbridge
2. NuStar Energy
3. Williams partner LP

4. Energy Transfer Partners

The brandguide table above concludes the Kinder Morgan SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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