Kinder Morgan SWOT Analysis, Competitors & USP

Kinder Morgan SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Kinder Morgan, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kinder Morgan to benchmark its business & performance as compared to the competitors, and make strategic improvements. Kinder Morgan is one of the leading brands in the energy & power sector.

The article below lists the Kinder Morgan SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Kinder Morgan SWOT Analysis:

SWOT Analysis of Kinder Morgan

For Kinder Morgan, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Kinder Morgan Strengths

The strengths of Kinder Morgan looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Kinder Morgan :

1. Diversified product list
2. Minimal risk from the exposure to price volatility of commodities
3. Company is also owner of eight oil fields

4. Reduced risks because of recurring revenue nature of business

5.  Largest natural gas pipeline and the largest transporter of carbon dioxide in the US
6. Has over 26,000 miles of pipelines for gas and oil

Kinder Morgan Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Kinder Morgan SWOT Analysis:

1. Intervention of Govt. policies the world over affect the operational efficiency
2. Increasing costs and declining oil reserves

Kinder Morgan Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Kinder Morgan SWOT Analysis:

1. Shale fields developing in US

2.Increasing natural gas market globally

3.More oil well discoveries

4. Infrastructure growth means more automobiles and construction equipment which require more fuel.

5. Increase in demand from Asia

Kinder Morgan Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Kinder Morgan are as mentioned:

1.Government regulations pressurizing operations

2.High Competition from existing oil services companies globally

3.Environmental hazards cause a backlash

4.Economic instability and fluctuations worldwide

Kinder Morgan Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Kinder Morgan:

1. Enbridge
2. NuStar Energy
3. Williams partner LP

4. Energy Transfer Partners

Hence this concludes the Kinder Morgan SWOT analysis.

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About Kinder Morgan

Kinder Morgan
Parent Company	Kinder Morgan Inc
Category	Oil Services and Equipment
Sector	Energy & Power
Tagline/ Slogan	A different kind of energy company
USP	Largest midstream and one of the largest energy company in North America
Kinder Morgan STP
Segmentation	Corporates, countries looking to fulfill energy services needs
Target Market	Companies involved in petroleum and natural gas exploration
Positioning	Leading energy storage company and pipeline transportation company

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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