Kinder Morgan SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Kinder Morgan analyses the brand by its strengths, weaknesses, opportunities & threats. In Kinder Morgan SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kinder Morgan to benchmark its business & performance as compared to the competitors. Kinder Morgan is one of the leading brands in the energy & power sector.

The article below lists the Kinder Morgan SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Kinder Morgan SWOT Analysis:

SWOT Analysis of Kinder Morgan

For Kinder Morgan, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Kinder Morgan Strengths

The strengths of Kinder Morgan looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Kinder Morgan :

1. Diversified product list
2. Minimal risk from the exposure to price volatility of commodities
3. Company is also owner of eight oil fields

4. Reduced risks because of recurring revenue nature of business

5.  Largest natural gas pipeline and the largest transporter of carbon dioxide in the US
6. Has over 26,000 miles of pipelines for gas and oil

Kinder Morgan Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Kinder Morgan SWOT Analysis:

1. Intervention of Govt. policies the world over affect the operational efficiency
2. Increasing costs and declining oil reserves


Kinder Morgan Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Kinder Morgan SWOT Analysis:

1. Shale fields developing in US

2.Increasing natural gas market globally

3.More oil well discoveries

4. Infrastructure growth means more automobiles and construction equipment which require more fuel.

5. Increase in demand from Asia

Kinder Morgan Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Kinder Morgan are as mentioned:

1.Government regulations pressurizing operations

2.High Competition from existing oil services companies globally

3.Environmental hazards cause a backlash

4.Economic instability and fluctuations worldwide


Kinder Morgan Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Kinder Morgan:

1. Enbridge
2. NuStar Energy
3. Williams partner LP

4. Energy Transfer Partners

Hence this concludes the Kinder Morgan SWOT analysis.

Continue reading more about the brand/company.

About Kinder Morgan

Kinder Morgan

Parent Company

Kinder Morgan Inc

Category

Oil Services and Equipment

Sector

Energy & Power

Tagline/ Slogan

A different kind of energy company

USP

Largest midstream and one of the largest energy company in North America

Kinder Morgan STP
Segmentation

Corporates, countries looking to fulfill energy services needs

Target Market

Companies involved in petroleum and natural gas exploration

Positioning

Leading energy storage company and pipeline transportation company


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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