Seadrill SWOT Analysis, USP & Competitors

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SWOT Analysis of Seadrill with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Oil Services and Equipment



Tagline/ Slogan

Setting the Standard in Drilling


Modern state of art offshore drilling units



Corporates, countries looking to fulfill energy services needs

Target Group

Companies involved in petroleum and natural gas exploration


Fastest growing drilling contractor in the world.

SWOT Analysis


1. Increasing operating margins
2. Company owns 66 offshore drilling units

3. The company has been able to reduce their cost over the time, which gives better financials as cost of goods sold as percentage of sales has reduced

4. Diverse work culture with employees coming from 50 nations
5. It has a strong workforce of over 10,000


1.Relatively narrow customer base compared to bigger players
2. Tough competition from leading players means limited market share


1.More oil well discoveries

2. Global oil demands is growing which is increasing focus on offshore drilling

3. Increase in daily rates of contracts and increasing contract duration has created favorable commercial condition for the company


1.Government regulations pressurizing operations

2.High Competition from existing oil services companies globally

3.Environmental hazards cause a backlash

4.Economic instability and geopolitical instability in certain region of operation



1. Diamond Offshore Drilling Inc

2.Ensco PLC

3. Rowan Cos Plc

4. Noble Corp

The table above concludes the Seadrill SWOT analysis along with its marketing and brand parameters.


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