Williams Companies SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1250

SWOT Analysis of Williams Companies with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Williams Companies

Parent Company

Williams Companies Inc


Oil Services and Equipment



Tagline/ Slogan

We make energy happen


One of the largest supplier of natural gas providing gas to approximately more than 30million households per day



Corporates, countries looking to fulfill energy services needs

Target Group

Companies involved in petroleum and natural gas exploration


It provides solutions to challenges in the Oil services sector

SWOT Analysis


1.Large pipeline network
2.  A 10,000 mile pipeline connecting customers located in east to gulf of Mexico which is abundant with natural gas
3. Highly advanced in research and development
4. CSR initiatives and environmental programs have been undertaken aggressively
5. Strong brand name and brand equity
6. One of the largest-volume transporters of natural gas in US


1. Heavy dependency on US markets

2. Gas marketing service's reducing revenue


1.Increasing natural gas market globally

2.Shale gas revolution in America

3. Reduction in natural gas price in US


1.Energy companies are very sensitive to commodity price fluctuation

2.High Competition from existing oil services companies globally

3.Environmental hazards cause a backlash

4.Economic instability and fluctuations worldwide



1. Enbridge Energy

2. Energy Transfer partners

3. Atlas Energy L.P.

4. Kinder Morgan Energy Partners

The table above concludes the Williams Companies SWOT analysis along with its marketing and brand parameters.


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