Delek Group SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 1654

SWOT Analysis of Delek Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Delek Group

Parent Company

Delek Group


Oil Services and Equipment


Energy & Power

Tagline/ Slogan

Full power. From exploration to energy.


Its Israel's largest and the sole supplier of Natural gas

Delek Group STP


Corporates, countries looking to fulfill energy services needs

Target Group

Companies involved in petroleum and natural gas exploration


It provides solutions to challenges in the Oil services sector

Delek Group SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Delek Group. Strengths are:

1. Large conglomerate comprising of petroleum companies, energy & infrastructure, insurance , financial services ,automotive, real estate and water desalination 
2. It is largest supplier of lubricants and retail gas in Israel
3. Owner of largest desalination plant in the world and over 360 desalination plant in Israel
5. CSR initiatives and environmental programs have been undertaken aggressively
6. Strong brand name and brand equity


Here are the weaknesses of Delek Group :

1. Reduction in margins due to increase in price of inputs

2. Increasing costs and declining oil reserves


Following are the Opportunities of Delek Group :

1.Finding of large reserves of natural gas by the company

2.Increasing natural gas market globally

3.Untapped potential of natural gas in Eastern Mediterranean

4. Infrastructure growth means more automobiles and construction equipment which require more fuel.


The threats of Delek Group are as mentioned :

1.Government regulations pressurizing operations

2.High Competition from existing companies globally

3.Environmental hazards cause a backlash

4.Economic instability and fluctuations worldwide

Delek Group Competition


Below are the 3 main Delek Group competitors :

1. American International Group, Inc.
2. Alon Israel Oil Company Ltd.

3. ConocoPhillips

The brandguide table above concludes the Delek Group SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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