FMC Technologies SWOT Analysis, USP & Competitors

Posted in Energy & Power, Total Reads: 2705

SWOT Analysis of FMC Technologies with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

FMC Technologies

Parent Company

FMC technologies Ltd.


Oil Services and Equipment


Energy & Power

Tagline/ Slogan

We keep you first. And keep you ahead.


Company with most sophisticated technology in all divisions

FMC Technologies STP


Corporates, countries looking to fulfill energy services needs

Target Group

Companies involved in petroleum and natural gas exploration


Leading provider of technology solution to energy industries worldwide.

FMC Technologies SWOT Analysis


1. Diverse products and services
2. It has a global reach with presence in more than 90 countries
3. Two business viz. Energy production system and Energy processing system
4. Huge emphasis on training and development, new joiners get 2 years extensive training
5. CSR initiatives and environmental programs have been undertaken aggressively


1. Company's revenue depends on anticipated crude oil and LNG prices which are highly volatile

2.Intervention of Govt policies the world over affect the operational efficiency
3. Increasing costs and declining oil reserves


1.More oil well discoveries

2. The company has been awarded a lot of new contracts recently which has a positive sign

3. Infrastructure growth means more automobiles and construction equipment which require more fuel.


1.Government regulations pressurizing operations

2.High Competition from existing oil services companies globally

3.Environmental hazards cause a backlash

4.Economic instability and fluctuations worldwide

FMC Technologies Competition


1. Cameron Corporation
2. Emerson Electric Company

The brandguide table above concludes the FMC Technologies SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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