Furgo SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 1127

SWOT Analysis of Furgo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Oil Services and Equipment


Energy & Power

Tagline/ Slogan

Investigating Planet Earth


Leading provider of service related to studying the earth surface

Furgo STP


Corporate, countries looking to fulfill energy services needs

Target Group

Companies looking for setting up energy transportation system


Provider of  service of collection and interpretation of data of earth surface to support various industries

Furgo SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Furgo :

1. Strong demand of services from oil & gas, construction, mining and from governments
2.  Advanced in technology and expertise to support services related to resources to world's natural resources which competitors cannot easily copy
3.  Presence in more than 60 countries with a staff of 14000 employees

4. Insensitive to market fluctuations

5. Providing services in many phases in life cycle of oil and gas field


1.  Involved in controversies

2. Furgo's cost structure is very high compared to competitors


1.New discoveries of oil wells hence more requirements of services

2.  New projects related to mining

3. High requirement  of oil worldwide


1.Bad economy worldwide

2.Protests from land owners living in proximity of pipelines

3. Political risk, economic instability and fluctuations worldwide

4. Renewable energy will like wind energy and solar energy development will hurt furgo

Furgo Competition


Below are the 3 main Furgo competitors :

1. CGGVeritas
2. Dawson Geophysical Company
3. Halliburton Company

The brandguide table above concludes the Furgo SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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