Nabor Industries SWOT Analysis, USP & Competitors

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SWOT Analysis of Nabor Industries with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nabor Industries

Parent Company

Nabor Industries Ltd. 


Oil Services and Equipment



Tagline/ Slogan

Your one source for global on demand drilling


One of the largest company in oil field services



Corporates, countries looking to fulfill energy services needs

Target Group

Companies involved in petroleum and natural gas exploration


It is positioned as service provider in every phase of oil and gas drilling

SWOT Analysis


1. Company involved in every phase of oil and gas drilling
2. Broad range of products and services
3. Experienced crew and sophisticated equipments 
4. Fleet comprising of 4 Barge Rigs,40 platforms,12 Jackups,500+ land drilling rigs and 750 land workover rigs

5.  Strong emphasis on safety and reliability
6. Has a strong employee base of 27,000 employees


1. Internal problems causing removal of chief executives
2. Company involved in a tax loophole controversy


1.Increasing natural gas market globally

2.More oil well discoveries

3. Infrastructure growth means more automobiles and construction equipment which require more fuel.


1.Adoption of alternative fuel worldwide

2.Investigation of Nabor Industries with respect to compensation practices for its CEO

2.Renewable energy development

3.Environmental hazards cause a backlash

4.Economic instability and fluctuations worldwide



1. National-Oilwell Varco
2. Tesco Corporation
3. Patterson-UTI Energy

4. Helmerich & Payne


The table above concludes the Nabor Industries SWOT analysis along with its marketing and brand parameters.


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