Mangalore Refinery and Petrochemicals Limited SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 2192

SWOT Analysis of Mangalore Refinery and Petrochemicals Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mangalore Refinery and Petrochemicals Limited

Parent Company



Oil and Gas



Tagline/ Slogan

A subsidiary of ONGC


One of the largest supplier of gas in Mumbai



Corporate, people looking to fulfill energy services needs

Target Group

Households, Industrial establishment and automobile vehicle operating on gas


Leading gas distribution company providing safe and uninterrupted supply of gas

SWOT Analysis


1. One of the largest supplier of gas in Mumbai connecting more than 5lakhs household

2.Very strong financials

3. Good backing by government of Karnataka

4.Only refinery in India having two plants producing premium diesel

5. Only refinery in India producing Unleaded petrol having high octane value from 2 plants

6. It is recognized as 'MINIRATNA' by government of India 


1.  Excessive dependence on Iran for importing crude oil

2. Reducing margins due to increase in cost due to weakening rupee


1.India's growing energy requirements

2.Increasing natural gas market globally

3.Spreading operations outside Mumbai in and outside Maharashtra

4. Large gap in India's demand and supply


1.Environmental hazards cause a backlash

2.Economic instability and fluctuations in India's policies

3.Threats from competitors



1. Bharat Petroleum Corporation Ltd.
2.Hindustan Petroleum Corporation Ltd.
3. Chennai Petroleum Corporation Ltd.

The table above concludes the Mangalore Refinery and Petrochemicals Limited SWOT analysis along with its marketing and brand parameters.


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