Gujarat Gas SWOT Analysis, Competitors & USP

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SWOT Analysis of Gujarat Gas with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Gujarat Gas

Parent Company

BG Group

Category

Natural Gas Services

Sector

Energy & Power

Tagline/ Slogan

We make natural gas the safe and preferred energy solution

USP

Largest private sector player of natural gas distribution and transmission in India

Gujarat Gas STP

Segment

Corporate, people looking to fulfill energy services needs

Target Group

Households, Industrial establishment and automobile vehicle operating on gas

Positioning

Leading gas distribution company of private sector in India

Gujarat Gas SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Gujarat Gas. Strengths are:

1. Supplier of gas to more than 350000 domestic, commercial and industrial consumers

 2. Robust system and process to ensure full safety

3. Ranked amongst top 100 in India's Best company to work for.

4. Strong focus on CSR activities

5. Consumer oriented company having good emphasis on customer care

Weaknesses

Here are the weaknesses of Gujarat Gas :

1.  Increasing cost due of raw materials

2.  Declining net sales due to increasing cost

Opportunities

Following are the Opportunities of Gujarat Gas :

1.India's growing energy requirements

2.Increasing natural gas market globally

3.Heavy industrialization causing an increase in demand for fuel

4.Demand-Supply gap in India

Threats

The threats of Gujarat Gas are as mentioned :

1.Possibilities of reduction in subsidies on natural gas by government of India causing a fall in demand

2.Contracted LNG price

3.Economic instability and fluctuations in India's policies

Gujarat Gas Competition

Competitors

Below are the 3 main Gujarat Gas competitors :

1. ONGC
2. Cairn India
3. GAIL

The brandguide table above concludes the Gujarat Gas SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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