Aban Offshore SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 3197
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SWOT Analysis of Aban Offshore with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Aban Offshore

Parent Company

Aban Offshore Ltd.

Category

Oil Services and Equipment

Sector

Energy & Power

Tagline/ Slogan

Riding the waves of success, overseas and at home for over two decades

USP

India's largest private offshore drilling contractor

Aban Offshore STP

Segment

Corporates, people looking to fulfill energy services needs

Target Group

Companies involved in natural gas exploration

Positioning

Leading offshore drilling company in India

Aban Offshore SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Aban Offshore. Strengths are:

1. 20 offshore drilling units and amongst top ten in world with respect to the assets owned

2. Rich customer base worldwide including Indian PSUs like ONGC and many other private players

3. Diversified business model with business in construction, wind energy, offshore and onshore drilling, power generation

4. Strong focus on CSR activities

5. New projects in Pipeline to enhance operations

Weaknesses

Here are the weaknesses of Aban Offshore :

1.  Increasing cost due of raw materials, causing a reduction in margin

2.  Tremendous loss because one of the vessel had capsized in the offshore of Venezuela

Opportunities

Following are the Opportunities of Aban Offshore :

1.India's growing energy requirements

2.Increasing natural gas market globally

3.Heavy industrialization causing an increase in demand for fuel

4.Demand-Supply gap in India

Threats

The threats of Aban Offshore are as mentioned :

1.Possibilities of reduction in subsidies on natural gas by government of India causing a fall in demand

2.Economic instability and fluctuations in India's policies

3. Development of alternate source of energies

Aban Offshore Competition

Competitors

Below are the 3 main Aban Offshore competitors :

1. Hindustan Oil Exploration Company

2. Shiv-Vani Oil & Gas Exploration

3. Jindal Drilling & Industries Ltd


The brandguide table above concludes the Aban Offshore SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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