Aban Offshore SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 2498

SWOT Analysis of Aban Offshore with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Aban Offshore

Parent Company

Aban Offshore Ltd.


Oil Services and Equipment



Tagline/ Slogan

Riding the waves of success, overseas and at home for over two decades


India's largest private offshore drilling contractor



Corporates, people looking to fulfill energy services needs

Target Group

Companies involved in natural gas exploration


Leading offshore drilling company in India

SWOT Analysis


1. 20 offshore drilling units and amongst top ten in world with respect to the assets owned

2. Rich customer base worldwide including Indian PSUs like ONGC and many other private players

3. Diversified business model with business in construction, wind energy, offshore and onshore drilling, power generation

4. Strong focus on CSR activities

5. New projects in Pipeline to enhance operations


1.  Increasing cost due of raw materials, causing a reduction in margin

2.  Tremendous loss because one of the vessel had capsized in the offshore of Venezuela


1.India's growing energy requirements

2.Increasing natural gas market globally

3.Heavy industrialization causing an increase in demand for fuel

4.Demand-Supply gap in India


1.Possibilities of reduction in subsidies on natural gas by government of India causing a fall in demand

2.Economic instability and fluctuations in India's policies

3. Development of alternate source of energies



1. Hindustan Oil Exploration Company

2. Shiv-Vani Oil & Gas Exploration

3. Jindal Drilling & Industries Ltd

The table above concludes the Aban Offshore SWOT analysis along with its marketing and brand parameters.


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