Aban Offshore SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 3576

SWOT analysis of Aban Offshore analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Aban Offshore SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Aban Offshore to benchmark its business & performance as compared to the competitors and industry. Aban Offshore is one of the leading brands in the energy & power sector. The table below also lists the top Aban Offshore competitors and elaborates Aban Offshore market segmentation, target group, positioning & Unique Selling Proposition (USP).

Aban Offshore SWOT, Competitors, Marketing STP & Brand analysis Table
Aban Offshore Brand Analysis
Parent Company

Aban Offshore Ltd.


Oil Services and Equipment


Energy & Power

Tagline/ Slogan

Riding the waves of success, overseas and at home for over two decades


India's largest private offshore drilling contractor

Aban Offshore STP

Corporates, people looking to fulfill energy services needs

Target Group

Companies involved in natural gas exploration


Leading offshore drilling company in India

Aban Offshore SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Aban Offshore. Strengths are:

1. 20 offshore drilling units and amongst top ten in world with respect to the assets owned

2. Rich customer base worldwide including Indian PSUs like ONGC and many other private players

3. Diversified business model with business in construction, wind energy, offshore and onshore drilling, power generation

4. Strong focus on CSR activities

5. New projects in Pipeline to enhance operations


Here are the weaknesses in the Aban Offshore SWOT Analysis:

1.  Increasing cost due of raw materials, causing a reduction in margin

2.  Tremendous loss because one of the vessel had capsized in the offshore of Venezuela


Following are the Opportunities in Aban Offshore SWOT Analysis:

1.India's growing energy requirements

2.Increasing natural gas market globally

3.Heavy industrialization causing an increase in demand for fuel

4.Demand-Supply gap in India


The threats in the SWOT Analysis of Aban Offshore are as mentioned:

1.Possibilities of reduction in subsidies on natural gas by government of India causing a fall in demand

2.Economic instability and fluctuations in India's policies

3. Development of alternate source of energies

Aban Offshore Competition

Below are the top 3 Aban Offshore competitors:

1. Hindustan Oil Exploration Company

2. Shiv-Vani Oil & Gas Exploration

3. Jindal Drilling & Industries Ltd

The brandguide table above concludes the Aban Offshore SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Aban Offshore. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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