Aban Offshore SWOT Analysis, Competitors & USP

SWOT analysis of Aban Offshore analyses the brand by its strengths, weaknesses, opportunities & threats. In Aban Offshore SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Aban Offshore to benchmark its business & performance as compared to the competitors. Aban Offshore is one of the leading brands in the energy & power sector.

The article below lists the Aban Offshore SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Aban Offshore SWOT Analysis:

SWOT Analysis of Aban Offshore

For Aban Offshore, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Aban Offshore Strengths

The strengths of Aban Offshore looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Aban Offshore :

1. 20 offshore drilling units and amongst top ten in world with respect to the assets owned

2. Rich customer base worldwide including Indian PSUs like ONGC and many other private players

3. Diversified business model with business in construction, wind energy, offshore and onshore drilling, power generation

4. Strong focus on CSR activities

5. New projects in Pipeline to enhance operations

Aban Offshore Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Aban Offshore SWOT Analysis:

1.  Increasing cost due of raw materials, causing a reduction in margin

2.  Tremendous loss because one of the vessel had capsized in the offshore of Venezuela

Aban Offshore Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Aban Offshore SWOT Analysis:

1.India's growing energy requirements

2.Increasing natural gas market globally

3.Heavy industrialization causing an increase in demand for fuel

4.Demand-Supply gap in India

Aban Offshore Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Aban Offshore are as mentioned:

1.Possibilities of reduction in subsidies on natural gas by government of India causing a fall in demand

2.Economic instability and fluctuations in India's policies

3. Development of alternate source of energies

Aban Offshore Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Aban Offshore:

1. Hindustan Oil Exploration Company

2. Shiv-Vani Oil & Gas Exploration

3. Jindal Drilling & Industries Ltd

Hence this concludes the Aban Offshore SWOT analysis.

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About Aban Offshore

Aban Offshore Overview
Parent Company	Aban Offshore Ltd.
Category	Oil Services and Equipment
Sector	Energy & Power
Tagline/ Slogan	Riding the waves of success, overseas and at home for over two decades
USP	India's largest private offshore drilling contractor
Aban Offshore STP
Segmentation	Corporates, people looking to fulfill energy services needs
Target Market	Companies involved in natural gas exploration
Positioning	Leading offshore drilling company in India

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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