Alphageo India SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 1807

SWOT Analysis of Alphageo India with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Alphageo India

Parent Company

Alphageo India Ltd


Oil and Gas


Energy & Power

Tagline/ Slogan

Spearheading  India's Search for Oil


India's largest onshore seismic services company of the private sector

Alphageo India STP


Corporates, people looking to fulfill energy services needs

Target Group

Companies involved in oil exploration


Service provider for company looking for understanding geographical terrains in search of oil and gas

Alphageo India SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Alphageo India :

1.Company is involved in 2D and 3D survey having very latest technology and state of art equipments

2. Robust system and very innovative technologies in place

3. Rich client base, with all leading oil and gas companies as clients

4. First mover advantage in providing 3D services

5. Strong financial with low debt-equity ratio of 0.03, this means company can very easily raise funds for expansion


1.Limited international presence as compared to a few competitors

2. Strong competition from established players means slow market share growth


1.Many contracts in pipeline

2.India's growing energy requirements

3.Less competition in India

4.Demand-Supply gap in India requiring more oil exploration services


1.Development of alternate energy sources

2.Economic instability and fluctuations in India's policies

Alphageo India Competition


Below are the 3 main Alphageo India competitors :

1. Asian Oilfield Services Ltd.
2. Aban Offshore Ltd

3. Hind Geophysical Services Ltd.

The brandguide table above concludes the Alphageo India SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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