Cairn India SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 3173

SWOT Analysis of Cairn India with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cairn India

Parent Company

Cairn Plc. Ltd.


Oil and Gas


Energy & Power

Tagline/ Slogan

Explore the unexplored, Energy for India

India's largest private company in exploration and production

Cairn India STP


Corporates, people looking to fulfill energy services needs

Target Group

Companies involved in natural gas exploration


Leading exploration company in India's private sector

Cairn India SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Cairn India :

1. Excellent operations from Rajasthan and Mangala Processing terminal, Mangala field is considered to be largest onshore hydrocarbon find in India

2. Robust system and very innovative technologies in place

3. Ranked as world's fastest growing energy company

4. Strong focus on CSR activities

5. Strong brand name and reputation


1.  Increasing cost due of raw materials

2. Strong govt regulations ans policies means slow operational efficiency


1.India's growing energy requirements

2. Buyout of Cairn India by Vedanta resources

3.Heavy industrialization causing an increase in demand for fuel

4.Demand-Supply gap in India


1.Possibilities of reduction in subsidies on natural gas by government of India causing a fall in demand

2.Economic instability and fluctuations in India's policies

Cairn India Competition


Below are the 3 main Cairn India competitors :

1. Asian Oilfield Services Ltd.
2. Aban Offshore Ltd.

3. Alpha Geo (India) Ltd.

The brandguide table above concludes the Cairn India SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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