Cairn India SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 2667

SWOT Analysis of Cairn India with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cairn India

Parent Company

Cairn Plc. Ltd.


Oil and Gas



Tagline/ Slogan

Explore the unexplored, Energy for India

India's largest private company in exploration and production



Corporates, people looking to fulfill energy services needs

Target Group

Companies involved in natural gas exploration


Leading exploration company in India's private sector

SWOT Analysis


1. Excellent operations from Rajasthan and Mangala Processing terminal, Mangala field is considered to be largest onshore hydrocarbon find in India

2. Robust system and very innovative technologies in place

3. Ranked as world's fastest growing energy company

4. Strong focus on CSR activities

5. Strong brand name and reputation


1.  Increasing cost due of raw materials

2. Strong govt regulations ans policies means slow operational efficiency


1.India's growing energy requirements

2. Buyout of Cairn India by Vedanta resources

3.Heavy industrialization causing an increase in demand for fuel

4.Demand-Supply gap in India


1.Possibilities of reduction in subsidies on natural gas by government of India causing a fall in demand

2.Economic instability and fluctuations in India's policies



1. Asian Oilfield Services Ltd.
2. Aban Offshore Ltd.

3. Alpha Geo (India) Ltd.

The table above concludes the Cairn India SWOT analysis along with its marketing and brand parameters.


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