Cairn India SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Cairn India analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Cairn India SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Cairn India to benchmark its business & performance as compared to the competitors and industry. Cairn India is one of the leading brands in the energy & power sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Cairn India competitors and includes Cairn India target market, segmentation, positioning & Unique Selling Proposition (USP).

Cairn India SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Cairn India Brand Analysis
Parent Company

Cairn Plc. Ltd.


Oil and Gas


Energy & Power

Tagline/ Slogan

Explore the unexplored, Energy for India

India's largest private company in exploration and production

Cairn India STP
Cairn India Segmentation

Corporates, people looking to fulfill energy services needs

Cairn India Target Market

Companies involved in natural gas exploration

Cairn India Positioning

Leading exploration company in India's private sector

Cairn India SWOT Analysis
Cairn India Strengths

Below are the Strengths in the SWOT Analysis of Cairn India:

1. Excellent operations from Rajasthan and Mangala Processing terminal, Mangala field is considered to be largest onshore hydrocarbon find in India

2. Robust system and very innovative technologies in place

3. Ranked as world's fastest growing energy company

4. Strong focus on CSR activities

5. Strong brand name and reputation

Cairn India Weaknesses

Here are the weaknesses in the Cairn India SWOT Analysis:

1.  Increasing cost due of raw materials

2. Strong govt regulations ans policies means slow operational efficiency

Cairn India Opportunities

Following are the Opportunities in Cairn India SWOT Analysis:

1.India's growing energy requirements

2. Buyout of Cairn India by Vedanta resources

3.Heavy industrialization causing an increase in demand for fuel

4.Demand-Supply gap in India

Cairn India Threats

The threats in the SWOT Analysis of Cairn India are as mentioned:

1.Possibilities of reduction in subsidies on natural gas by government of India causing a fall in demand

2.Economic instability and fluctuations in India's policies

Cairn India Competition

Below are the top 3 Cairn India competitors:

1. Asian Oilfield Services Ltd.
2. Aban Offshore Ltd.

3. Alpha Geo (India) Ltd.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Cairn India. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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