CPCL Chennai Petroleum Corporation Ltd SWOT Analysis, USP & Competitors

Posted in Energy & Power, Total Reads: 2279

SWOT Analysis of CPCL Chennai Petroleum Corporation Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

CPCL Chennai Petroleum Corporation Ltd.

Parent Company

Indian Oil Corporation Limited and National Iranian Oil Company


Oil and Gas Services


Energy & Power

Tagline/ Slogan

To be the most admired Indian energy company through world class performance, creating value for stakeholders. (Vision)


Largest refinery in south India

CPCL Chennai Petroleum Corporation Ltd STP


Corporates, people looking to fulfill energy services needs

Target Group

Companies involved in natural gas exploration


Leading gas distribution company of private sector in India

CPCL Chennai Petroleum Corporation Ltd SWOT Analysis


1. One of the most advance and complex refinery in India is owned by CPCL

2. Largest refinery in south India with 10.5 million metric tons per annum

3.Robust system and process to ensure full safety

4.The products produced by company ranges from Motor Spirit, Kerosene, Naphtha, Motor Spirit, Aviation Turbine Fuel, Diesel, Lube base Stocks, Fuel oil, Bitumen, Hexane and Petrochemical feed stocks.

4. Company has leading research facility in area of Petroleum


1. Comparitively smaller operations and visibility as compared big industry players

2. Reducing margins due to increase in cost


1.India's growing energy requirements

2.Increasing natural gas market globally

3.Heavy industrialization causing an increase in demand for fuel

4.Demand-Supply gap in India


1.Possibilities of reduction in subsidies on natural gas by government of India causing a fall in demand

2.Economic instability and fluctuations in India's policies

3. Slow policy actions taken by government of India

CPCL Chennai Petroleum Corporation Ltd Competition


1. Kochi Refineries Ltd
2. Reliance Petroleum Ltd

3. Essar Oil Ltd.

The brandguide table above concludes the CPCL Chennai Petroleum Corporation Ltd SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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