Duke Offshore SWOT Analysis, USP & Competitors

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SWOT Analysis of Duke Offshore with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Duke Offshore

Parent Company

Duke Offshore Ltd.

Category

Oil and Gas  Services

Sector

Energy

Tagline/ Slogan

Creating Excellence Globally

USP

Good record of completing hook-up project well ahead of schedule.

STP

Segment

Corporates, people looking to fulfill energy services needs

Target Group

Companies involved in natural gas exploration

Positioning

Positioned as a company capable of finishing complex projects well within time.

SWOT Analysis

Strengths

1. 100% debt free company

2. Debt to Equity can be leveraged to get good amount of debt for expansion

3. Good track record of completing difficult projects well within the required time

4. Environmentally conscious company

5. Good operations and strong brand reputation

Weaknesses

1. Comparitively smaller organisation as compared to the market leaders

2. Declining net oil reserves affects overall operations

Opportunities

1.India's growing energy requirements

2.Heavy industrialization causing an increase in demand for fuel

3.Demand-Supply gap in India

Threats

1.Possibilities of reduction in subsidies on natural gas by government of India causing a fall in demand

2.Economic instability and fluctuations in India's policies

Competition

Competitors

1. Exxoteq Corporation Ltd.
2. Geologging Industries Ltd.

3. Asian Oilfield Services Ltd.


The table above concludes the Duke Offshore SWOT analysis along with its marketing and brand parameters.

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