Consol Energy SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 2272
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SWOT Analysis of Consol Energy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

CONSOL Energy

Parent CompanyCONSOL Energy

Category

Coal

Sector

Energy & Power

Tagline/ Slogan

America's On switch; America's Energy starts here

USP

One of the US's largest coal mining companies

Consol Energy STP

Segment

Corporates, countries, individuals looking to fulfill energy needs

Target Group

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses

Positioning

Providing energy to the people of America

Consol Energy SWOT

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Consol Energy. Strengths are:

1.Leaderin coal production
2.R&D
3.Entry in S&P 500
4.Methane Gas Production

Weaknesses

Here are the weaknesses of Consol Energy :

1.Controversies and Bribery Charges
2.Lack of customer base
3.Cost of environmental hazards

Opportunities

Following are the Opportunities of Consol Energy :

1.Cleaner technology
2.Investment in natural gas operations

Threats

The threats of Consol Energy are as mentioned :

1.Lower coal prices
2.Government regulations
3.Fuel Cell or Hybrid Cars in Future

Consol Energy Competition

Competitors

Below are the 3 main Consol Energy competitors :

1. Peabody Energy

2. Arch Coal

3. El Paso


The brandguide table above concludes the Consol Energy SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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