Consol Energy SWOT Analysis, Competitors & USP

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SWOT Analysis of Consol Energy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

CONSOL Energy

Category

Coal

Sector

Energy

Tagline/ Slogan

America's On switch; America's Energy starts here

USP

One of the US's largest coal mining companies

STP

Segment

Corporates, countries, individuals looking to fulfill energy needs

Target Group

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses

Positioning

Providing energy to the people of America

SWOT

Strengths

1.Leaderin coal production
2.R&D
3.Entry in S&P 500
4.Methane Gas Production

Weaknesses

1.Controversies and Bribery Charges
2.Lack of customer base
3.Cost of environmental hazards

Opportunities

1.Cleaner technology
2.Investment in natural gas operations

Threats

1.Lower coal prices
2.Government regulations
3.Fuel Cell or Hybrid Cars in Future

Competition

Competitors

1.Peabody Energy
2.Arch Coal
3.El Paso

The brandguide table above concludes the Consol Energy SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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