Consol Energy SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 2272

SWOT Analysis of Consol Energy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent CompanyCONSOL Energy




Energy & Power

Tagline/ Slogan

America's On switch; America's Energy starts here


One of the US's largest coal mining companies

Consol Energy STP


Corporates, countries, individuals looking to fulfill energy needs

Target Group

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses


Providing energy to the people of America

Consol Energy SWOT


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Consol Energy. Strengths are:

1.Leaderin coal production
3.Entry in S&P 500
4.Methane Gas Production


Here are the weaknesses of Consol Energy :

1.Controversies and Bribery Charges
2.Lack of customer base
3.Cost of environmental hazards


Following are the Opportunities of Consol Energy :

1.Cleaner technology
2.Investment in natural gas operations


The threats of Consol Energy are as mentioned :

1.Lower coal prices
2.Government regulations
3.Fuel Cell or Hybrid Cars in Future

Consol Energy Competition


Below are the 3 main Consol Energy competitors :

1. Peabody Energy

2. Arch Coal

3. El Paso

The brandguide table above concludes the Consol Energy SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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