Selan Exploration Technology SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 2014

SWOT Analysis of Selan Exploration Technology with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Selan Exploration Technology Limited

Parent Company

Selan Exploration Technology Ltd


Oil and Gas



Tagline/ Slogan



Company has oil and gas block at strategic locations having proximity to industrial towns



Corporates, people looking to fulfill energy services needs

Target Group

Companies involved in oil and gas exploration


Leading exploration company in Gujarat near the government's gas collecting station

SWOT Analysis


1. Geophysical Data Acquisition, Processing and Interpretation is the core competency of the company

2. Robust system and very innovative technologies in place

3. Major and one of the first player of Gujarat

4. Strong focus on CSR activities

5. Strong brand name

6. Financial stability and good operations


1. Increasing cost due of raw materials

2. Competition and govt policies affecting operational efficiency


1.India's growing energy requirements

2. Several oil assets in control which requires development

3.Heavy industrialization causing an increase in demand for fuel

4.Demand-Supply gap in India


1.Company needs a lot of capital and the rising lending rates is a big threat for the company

2.Economic instability and fluctuations in India's policies



1. Cairn India

2. Asian Oilfield Services Ltd.
3. Aban Offshore Ltd.

4. Alpha Geo (India) Ltd.

The table above concludes the Selan Exploration Technology SWOT analysis along with its marketing and brand parameters.


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