Indiabulls Power SWOT Analysis, USP & Competitors

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SWOT Analysis of Indiabulls Power with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Indiabulls Power

Parent Company

Indiabulls Group





Tagline/ Slogan

Quality on Time


An experienced group in Financing projects



Retail and Industrial customers (stipulated)

Target Group

Industries, commercial complexes


Clean and efficient power

SWOT Analysis


1. Has the expertise to finance capital intensive projects
2. Very low debt to equity ratio thus minimizing exposure to risk

3.Has got all necessary approvals from Government authorities

4. Has got a strong backing of the Indiabulls group

5. Good brand visibility owing to marketing and media coverage

6. Thermal Power Projects with an aggregate capacity of 5400 MW


1.Does not have expertise in commissioning power projects
2.Unlike major players, Indiabulls Power does not possess sources of coal or oil and hence incapable of doing Backward Integration.

3.It is a relatively new player in the industry


1.Huge scope in the private power sector and scope to enter new markets in India
2. Scope to enter international markets through joint ventures


1.Cannot compete with bigger players due to lack of expertise and absence of economies of scale

2. Govt policies and regulations

3. Expansion of international and domestic players



1.Reliance Power
2.Adani Power

4.Tata Power

The table above concludes the Indiabulls Power SWOT analysis along with its marketing and brand parameters.


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