BF Utilities SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 1512

SWOT Analysis of BF Utilities with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

BF Utilities

Parent Company

Kalyani Group


Wind Power


Energy & Power

Tagline/ Slogan

Spirit of Innovation


Produces wind power to fulfill the requirements of the Kalyani Group Companies

BF Utilities STP



Target Group

Kalyani Group of Industries in Maharashtra


Generates renewable energy using non-conventional resources

BF Utilities SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of BF Utilities :

1. Uses State-of-the-Art technology in their machines manufactured by Emercon in Germany.

2. Machines are maintained by the manufacturer thus lowering the maintainance cost

3.Wind power has negligible operating cost compared to thermal power plants

4. Strong market presence and financially stable


1.Supplies only to Kalyani Group of Industries

2.Not a highly recognized brand elsewhere

3. Focus has shifted to the Infrastructure sector as newer projects are undertaken in Infrastructure by BF Utilities and not in Power sector


1.Wind Power sector is a growing sector with a bright future as it does not use fuel of any kind.

2.Government of India has planned to increase Wind Power generation in the country. BF Utilities can bank on it to expand to other parts of the country

3. Increasing demand for power in India and neighbouring countries


1. Initial cost for wind turbines is greater than that of conventional fossil fuel generators per MW installed.
2.Bigger players like Suzlon and foreign players like Gamesa pose as barriers for BF Utilities to expand its operations (if it wants to)

BF Utilities Competition


Below are the 2 main BF Utilities competitors :

1.Suzlon Energy

The brandguide table above concludes the BF Utilities SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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