RWE Power SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 3426

SWOT analysis of RWE Power analyses the brand/company with its strengths, weaknesses, opportunities & threats. In RWE Power SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like RWE Power to benchmark its business & performance as compared to the competitors and industry. RWE Power is one of the leading brands in the energy & power sector. The table below also lists the top RWE Power competitors and elaborates RWE Power market segmentation, target group, positioning & Unique Selling Proposition (USP).

RWE Power SWOT, Competitors, Marketing STP & Brand analysis Table
RWE Power Brand Analysis
Parent Company



Electric Utilities


Energy & Power

Tagline/ Slogan

The Energy to lead; All the Power


Leading German Electricity producer


Energy and electrical utlities for Retail customers, Industries etc

Target Group

Industries, retail customers, corporates


Leading German Power company

RWE Power SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of RWE Power. Strengths are:

1. Has large installed capacity -  meets the power needs of 45 million households in Germany, has 15,000+ employees
2. Diversified portfolio – Hard Coal, Gas, Nuclear, Hydro and Lignite - total 30+GW installed capacity
3. Financially sound and good profitability

4. Constant research and development to improve operational efficiency


Here are the weaknesses in the RWE Power SWOT Analysis:

1.Not ventured outside Europe
2. Allegedly Involved in serious environmental legal hassles – disposal of nuclear waste, people organized a protest against RWE for using nuclear power


Following are the Opportunities in RWE Power SWOT Analysis:

1.Increasing demand for power in Germany and in Europe
2.Non-conventional sources of power
3.Expansion into third world countries, Asia


The threats in the SWOT Analysis of RWE Power are as mentioned:

1.Changes in International prices of coal and gas
2.Legals Restrictions on the use of Nuclear power

RWE Power Competition

Below are the top 3 RWE Power competitors:

2.GDF Suez

3. Electricite de France

The brandguide table above concludes the RWE Power SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to RWE Power. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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