Eletrobras SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1060

SWOT Analysis of Eletrobras with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Centrais Electricas Brasileiras S.A.


Electric Utilities



Tagline/ Slogan

Energia para novos tempos (Energy for New times)


Latin America’s biggest power utility company



Industries, Retail customers,Ports, Cities etc

Target Group

Customers in Brazil and in other parts of Latin America, also exploring African markets


Leading Brazilian Electric Utilities company

SWOT Analysis


1.Has 125+ Hydro electric plants along with few thermal, nuclear and Wind energy plants with a total capacity of 40,000MW and over 25,000 employees
2. Transmits more than half of Brazil electric supply having over 61000 kms of transmission lines

3. Most of the energy is generated is Hydro electric – therefore has not emission issues and also no pollution issues
4. Through its PROCEL programme, the company is very active on the Environmental responsibility front.


1.Focussed only on Brazil when it has a huge potential for expansion into other countries.
2. Does not exactly have a diversified portfolio as most of it is only Hydro – power.


1.Exploring into other parts of Latin America -  Venezuela, Argentina and also into Africa

2. Opportunity in other types of power generation


1.Entry of foreign players
2.Hydro power is partly dependent on rainfall, water level in rivers which are out of human control



1.Duke Electric Corp
2.GDF Suez

The table above concludes the Eletrobras SWOT analysis along with its marketing and brand parameters.


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