Chubu Electric Power SWOT Analysis, USP & Competitors

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SWOT Analysis of Chubu Electric Power with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Chubu Electric Power

Parent Company

Chuben Electric Power Company Inc


Electric Utilities



Tagline/ Slogan



Third Largest Power producer in Japan



Industries, Big cities etc

Target Group

Industries and corporates in the Chubu region on Honshu island – Mie, Shizouka, Nagano, Gifu, Aichi etc, Nagoya city


Leading Power producer of Japan.

SWOT Analysis


1. Has nearly 200 power plants which are Hydro powered , thermal and nuclear plant – thus it is less dependent on nuclear power which was affected in the Fukushima disaster in Japan
2. Has a total generating capacity of over 32000 MW and has over 16,500 employees

3. Serves the middle region of Honshu island with a network of over 1.3 lakh kms of transmission lines and is considered one of Nagoya’s influential 4 companies.
4.Features in the Large 70 group of TOPIX – Japan’s top 100 companies

5. Strong and diversified operations make it a big industry player


1.Focussed mainly in a small region in Japan

2. Losses for the company have been a concern

3. After Fukushima disaster, Chubu Electric had to shut down its nuclear plant at Hamaoka being forced by a Government order.


1.Opportunities in other parts of Japan and in other countries

2. Opportunities in other forms of energy like Wind, Solar etc

3. Ever growing need for power in Japan .


1.Increase in prices of coal (internationally)
2.Barrier to setting up nuclear plants in Japan



1.Kansai Electric Power
2.Tokyo Electric Power Company
3.Tohoku Electric Power

The table above concludes the Chubu Electric Power SWOT analysis along with its marketing and brand parameters.


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