DPSC Limited SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1172

SWOT Analysis of DPSC Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

DPSC Limited

Parent Company

India Power Corporation Limited (IPCL)


Electric Utilities



Tagline/ Slogan

Adding Power to Life


Leading Player in West Bengal



Industries, corporates

Target Group

Industrial regions including critical Industries like Eastern Coalfields(Underground mines, Collieries etc


Esteemed power company in West Bengal

SWOT Analysis


1.Uses State-of-the-art technology and thus has low Transmission and Distribution losses and can thus supply power to customers at competitive tariffs
2. Has 2 Thermal Power stations (Dishergarh and Chinakuri) along with a solar power station (Seebpore)
3. Has 3 Distribution circles – Dishergarh, Luchipur and Seebpore in West Bengal

4.Has been ranked as top performer in among India’s power supply and distribution companies

5. Strong brand reputation and financial position


1. Has limited itself only to West Bengal inspite of being founded long time ago
2. Should have set up plants in states where new industries are coming up – it could have competed with big players given that it has excellent technology


1.Increasing opportunities in renewable energy sector – DPSCL already has commissioned a solar power plant- and can expand in that direction
2.Can look to expand in North eastern states where there is a lack of power

3. Tie-up with internationals companies to increase global presence


1.Changes in International prices of coal
2.Changes in Government regulations regarding power tariffs
3.Volatility of West Bengal politics also is a factor which could go against the company operations – Very few new industries are being set up in West Bengal



1. Tata Power

The table above concludes the DPSC Limited SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to DPSC Limited. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on: