DPSC Limited SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 1475

SWOT Analysis of DPSC Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

DPSC Limited

Parent Company

India Power Corporation Limited (IPCL)


Electric Utilities


Energy & Power

Tagline/ Slogan

Adding Power to Life


Leading Player in West Bengal

DPSC Limited STP


Industries, corporates

Target Group

Industrial regions including critical Industries like Eastern Coalfields(Underground mines, Collieries etc


Esteemed power company in West Bengal

DPSC Limited SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of DPSC Limited :

1.Uses State-of-the-art technology and thus has low Transmission and Distribution losses and can thus supply power to customers at competitive tariffs
2. Has 2 Thermal Power stations (Dishergarh and Chinakuri) along with a solar power station (Seebpore)
3. Has 3 Distribution circles – Dishergarh, Luchipur and Seebpore in West Bengal

4.Has been ranked as top performer in among India’s power supply and distribution companies

5. Strong brand reputation and financial position


1. Has limited itself only to West Bengal inspite of being founded long time ago
2. Should have set up plants in states where new industries are coming up – it could have competed with big players given that it has excellent technology


1.Increasing opportunities in renewable energy sector – DPSCL already has commissioned a solar power plant- and can expand in that direction
2.Can look to expand in North eastern states where there is a lack of power

3. Tie-up with internationals companies to increase global presence


1.Changes in International prices of coal
2.Changes in Government regulations regarding power tariffs
3.Volatility of West Bengal politics also is a factor which could go against the company operations – Very few new industries are being set up in West Bengal

DPSC Limited Competition


Below are the 2 main DPSC Limited competitors :

1. Tata Power

The brandguide table above concludes the DPSC Limited SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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