Kansai Electric Power KEPCO SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 1536

SWOT analysis of Kansai Electric Power KEPCO analyses the brand/company with its strengths, weaknesses, opportunities & threats. Kansai Electric Power KEPCO is one of the leading brands in the energy & power sector. The table below also lists the top Kansai Electric Power KEPCO competitors and elaborates Kansai Electric Power KEPCO segmentation, targeting, positioning & USP.

Kansai Electric Power KEPCO

Parent Company

Kansai Electric Power Company


Electric Utilities


Energy & Power

Tagline/ Slogan



Leading Power generator in Japan

Kansai Electric Power KEPCO STP


Electrical utilities for Industrial areas, major metro cities(Megalopolis) etc

Target Group

Industries, corporates


Leading power generator in Kansai region of Japan

Kansai Electric Power KEPCO SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kansai Electric Power KEPCO. Strengths are:

1. Has a total of 160+ power plants across 3 different types – Thermal, Hydro and Nuclear – with a total capacity of 35,000+ MW and a total employee strength of over 32,000

2. Operates in Kansai region in Hyogo, Mihima region in Fukui, and parts of Mie and Gufu Prefecture

3. Has the expertise in nuclear and thermal power

4. Ranked in the Core 30 in TOPIX (Japan’s top 100 companies)


Here are the weaknesses in the Kansai Electric Power KEPCO SWOT Analysis:

1.Is suffering considerable losses which is a concern

2.Dependent on nuclear power which has proved to be a bane since the Fukushima disaster in 2010 – Had 11 reactors and now all of them are taken off the grid


Following are the Opportunities in Kansai Electric Power KEPCO SWOT Analysis:

1.Increasing need for power in rapidly progressing Japan since after the Fukushima disaster, many nuclear plants were either shut down or taken of the grid
2.Non-conventional sources of power like Hydro power, Wind power
3.Expansion into other countries which could be safer for nuclear power


The threats in the SWOT Analysis of Kansai Electric Power KEPCO are as mentioned:

1.Increase in International prices of coal
2.Opposition to nuclear power

3. Past controversies may prove as a barrier for expansion into other countries

Kansai Electric Power KEPCO Competition


Below are the top 3 Kansai Electric Power KEPCO competitors:

1.TEPCO (Tokyo Electric Power Company)
2.Tohuku Electric Power .Inc
3.Chubu Electric Power Company

The brandguide table above concludes the Kansai Electric Power KEPCO SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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