Edison International SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1316

SWOT Analysis of Edison International with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Edison International

Parent Company

Edison International Corp.


Electric Utilities



Tagline/ Slogan



Leading Power Company in the California



Energy for Residential, Small and Large Businesses

Target Group

Industries and corporates


Leading power company in the U.S.

SWOT Analysis


1. Leadership in energy efficient programs

2. Operates in a favourable market (California and surrounding states like Arizona and New Mexico)

3. Serves 14 million customers in a service area of over 50000 square miles which includes 180 cities.

4. Has over 19000 employees

5. One third of the power is generated using clean energy (nuclear and renewable energy)

6. Present in California, Arizona and New Mexico (South Western region of the U.S.)


1.Limited presence in the U.S.

2.Dependent on performance of subsidiaries to pay dividends

3. Declining revenues due to decrease in electricity tariffs is a concern


1.Increase in demand for electricity in the U.S.

2. Can expand operations in other States

3. Can bank on future projects like EMG’s Wind Generation and California’s Solar initiative


1.Increase in fuel prices

2.Consolidation in the U.S. energy market

3.Highly regulated industry



1.E.On Russia
2.Enel OGK - 5
3.Inter RAO

The table above concludes the Edison International SWOT analysis along with its marketing and brand parameters.


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