IDGC Holding SWOT Analysis, USP & Competitors

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SWOT Analysis of IDGC Holding with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

IDGC Holding

Parent Company

IDGC Holding


Electric Utilities



Tagline/ Slogan



Leading Power Company in Russia



Electrical utilities for corporates and industries

Target Group

Residential, Small and Large Businesses


Leading Russian Power company

SWOT Analysis


1. Leading power distributor in Russia -  has network of over 2+ million kms – among the world’s largest electric grid companies

2. Has a team of over 190000 employees

3. Has witnessed increasing revenue over the last 5 years

4. One of the leading Russian electric power companies in terms of technological innovations in the electricity distribution grid sector

5. Present in nearly 70 constituent entities of the Russian Federation


1.Not involved in Power Generation

2. Growing revenues have not led to significant growth in Operating profit and has led to a loss in net profit.

3. Company is present in a very small part of the value chain


1.Can enter Power generation

2. Can expand operations in other countries


1.Compliances with various laws

2.Declining markets in Europe, Russia – leading to declining margins



1.E.On Russia
2.Enel OGK - 5
3.Inter RAO

The table above concludes the IDGC Holding SWOT analysis along with its marketing and brand parameters.


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