Public Service Enterprise SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 866

SWOT Analysis of Public Service Enterprise with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Public Service Enterprise

Parent Company

Public Service Enterprise Group


Electric Utilities



Tagline/ Slogan

We make things work for you


New Jersey’s largest investor owned utility company.



Energy and electrical utilities for individuals and corporates

Target Group

Residential, Small and Large Businesses


Leading power generator in New Jersey

SWOT Analysis


1. Has about 14000 MW of installed capacity – most of it is thermal power (about 12500 MW) followed by nuclear power – and also has over 10,000 employees

2. Serves over 2+ million customers in the New Jersey region

3. Named as America’s most reliable utility for many years

4. Is ranked among the Fortune 500 companies

5. Is regarded as an International sustainability leader in the Dow Jones Sustainibility Index


1.Present only in a single state in the U.S.
2.Has a very limited portfolio in power generation


1.Increasing demand for power in the U.S.
2.Other means of power generation – Hydro, Renewable
3.Further expansion into other States


1.Compliance to Environmental law

2.Consolidation in the power sector in the U.S.



1.Exelon Power
2.Duke Energy
3.Pacific Gas and Electric

The table above concludes the Public Service Enterprise SWOT analysis along with its marketing and brand parameters.


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