Progress Energy SWOT Analysis, USP & Competitors

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SWOT Analysis of Progress Energy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Progress Energy

Parent Company

Duke Energy Corporation


Electric Utilities



Tagline/ Slogan

People, performance, excellence


Leading Power company in the U.S.



Energy and electrical utilities for industrial and commercial purposes

Target Group

Residential, Small and Large Businesses


Leading Power company in the U.S.

SWOT Analysis


1. Has 21000 MW of generation capacity and over 11000 employees

2. Serves over 3 million+ customers

3. Was a Fortune 500 company before its merger with Duke Energy

4. Strong financial position and brand reputation


1.Involved in disputes with Regulators regarding disclosures

2.Operation is concentrated and not spread out


1.Increasing demand for power in the U.S.
2.Non-conventional sources of power
3.Leveraging on the merger with Duke to expand into other countries


1.Compliance to Environmental law

2.Consolidation in the power sector in the U.S.



1.South Carolina Edison

2.Exelon Power
3.Pacific Gas and Electric Company

The table above concludes the Progress Energy SWOT analysis along with its marketing and brand parameters.


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