Progress Energy SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 1204

SWOT Analysis of Progress Energy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Progress Energy

Parent Company

Duke Energy Corporation


Electric Utilities


Energy & Power

Tagline/ Slogan

People, performance, excellence


Leading Power company in the U.S.

Progress Energy STP


Energy and electrical utilities for industrial and commercial purposes

Target Group

Residential, Small and Large Businesses


Leading Power company in the U.S.

Progress Energy SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Progress Energy :

1. Has 21000 MW of generation capacity and over 11000 employees

2. Serves over 3 million+ customers

3. Was a Fortune 500 company before its merger with Duke Energy

4. Strong financial position and brand reputation


1.Involved in disputes with Regulators regarding disclosures

2.Operation is concentrated and not spread out


1.Increasing demand for power in the U.S.
2.Non-conventional sources of power
3.Leveraging on the merger with Duke to expand into other countries


1.Compliance to Environmental law

2.Consolidation in the power sector in the U.S.

Progress Energy Competition


Below are the 3 main Progress Energy competitors :

1.South Carolina Edison

2.Exelon Power
3.Pacific Gas and Electric Company

The brandguide table above concludes the Progress Energy SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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