PGE Polska Grupa Energetyczna SWOT Analysis, USP & Competitors

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SWOT Analysis of PGE Polska Grupa Energetyczna with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

PGE Polska Grupa Energetyczna

Parent Company

Govt of Poland


Electric Utilities



Tagline/ Slogan



Largest Power company of Poland



Energy and electrical utilities for commercial and retail consumers

Target Group

Residential, Small and Large Businesses


Leading power company in Poland

SWOT Analysis


1. Has about 13+ GW of generation capacity (Thermal and Biomass) and has 46,000 employees

2. Serves over 5 million households as well as industrial areas – contributes to 40% of Poland’s electricity consumption.

3. Vertical Integration – presence in the whole value chain(except for transmission) has been a key strength

4. Strong financial position and brand reputation

5. Has more than 40 power stations


1.Being a state owned company, it is susceptible to bureaucracy

2.Presence limited to Poland only
3.Power generation portfolio is mostly thermal only (more than 95%)


1.Increasing demand for power in the Eastern Europe
2.Non-conventional sources of power
3.Further expansion into neighbouring countries like Ukraine, Russia etc


1.Rising prices of coal

2.Consolidation in Europe will pose as a barrier to entry into other markets



1.Fortum Power
2.RWE group
3.GDF Suez

The table above concludes the PGE Polska Grupa Energetyczna SWOT analysis along with its marketing and brand parameters.


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