China Resources Power Holdings SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1142

SWOT Analysis of China Resources Power Holdings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

China Resources Power Holdings

Parent Company

China Resources Power Holdings


Electric Utilities



Tagline/ Slogan



Leading Chinese Electric utility



Electrical solutions for Industries, Big cities, Ports etc

Target Group

Industries, corporates, complexes


Leading power  company of China

SWOT Analysis


1.Operates in many parts of China and has over 24,000 employees
2. Generating capacity is 15000 MW – mostly  coal powered plants,but also has few Wind farms

3. Has strong market presence in China – Even the parent company is one of China’s leading conglomerates

4. Features in the Hang Seng top 50 stocks index of Hong Kong

5. Financially stable and good reputation among competitors


1.Focused on China only

2.Being a State owned company, it has the disadvantage of lobbying, inefficiency in management etc

3.Power Generation portfolio is not diverse – currently only coal


1.Opportunities in South Asian Countries

2. Potential to expand renewable energy portfolio – enter into solar and hydro power

3. High demand for power in China


1.Fall in Electricity prices would lead to lower profits

2.Since most of its generation is coal based, an increase in coal prices would hamper its profits

3. Consolidation of power industry in China



1.Power Assets Holdings Ltd
2. EnerChina Holdings Ltd
3.CLP Holdings Ltd

The table above concludes the China Resources Power Holdings SWOT analysis along with its marketing and brand parameters.


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