Public Power Corporation SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 3478

SWOT Analysis of Public Power Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Public Power Corporation

Parent Company

Public Power Corporation S.A.


Electric Utilities


Energy & Power

Tagline/ Slogan



Leading Greek Electric utility

Public Power Corporation STP


Industries, Big cities, Ports etc

Target Group

Operates mainly in Greece – Crete, Rhodes and other Greek Islands


Largest Electric Utility of Greece

Public Power Corporation SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Public Power Corporation :

1.Operates in the Greece and has over 21,000 employees
2. Total Generating capacity is nearly 13,000 MW – has approx 100 plants,of which major are thermal, 18 are wind, the others being hydro, solar electric etc

3. It is a vertically integrated company – present across the value chain

4.Features in top 20 Greek companies

5. Strong financial position and good reputation


1.It is present only in Greece

2.Facing losses owing to pressure on electricity tariffs across Europe

3.Level of debt in conjunction with the pressure on earnings is adversely affecting the company’s financial flexibility.

4.Many employees have been laid off although the installed capacity has gone up


1.Opportunities in other East European countries and in Africa

2. Potential to expand renewable energy portfolio

3. High demand for power in Eastern Europe, Africa


1.Greece has been severely hit by the debt crisis and thus it is unlikely that this company would experience growth in near future

2.Consolidation of European Energy markets.

3. Rising fuel prices along with rising debt would pose a serious problem in future

Public Power Corporation Competition


Below are the 3 main Public Power Corporation competitors :

2. E.On

3.GDF Suez

The brandguide table above concludes the Public Power Corporation SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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