Tohoku Electric Power SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 1240

SWOT Analysis of Tohoku Electric Power with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tohoku Electric Power

Parent Company

Tohoku Electric Power Corp.


Electric Utilities


Energy & Power

Tagline/ Slogan



Leading Japanese Electric utility

Tohoku Electric Power STP


Electric and energy solutions for Industries, Big cities, Ports etc

Target Group

Corporates, industries, complexes


One of the top power  company in Japan

Tohoku Electric Power SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Tohoku Electric Power :

1.Operates in the 6 prefectures in Tohoku region and in Nigata Prefecture of Japan, has about 12,000+ employees
2. Total Generating capacity is 17,000 MW – most of them being nuclear power plants. Fourth largest Electric Utility of Japan

3. Has strong market presence – servers nearly 8 million customers
4.Features in the the Large 70 of the Topix 100 Japanese companies

5. Strong financial position and market value


1.Focused on Japan only and limited international presence

2.Facing losses after Fukushima disaster – 1 nuclear plant of over 2200 MW capacity was badly damaged

3. Does not have a diversified power portfolio


1.Opportunities in other parts of Japan

2. Potential to expand renewable energy portfolio  - has already set up a solar power plant in northern Japan

3. High demand for power in Japan


1.Restrictions in Japan on the generation of nuclear power is likely to severy affect future growth prospects

2.Power industry in Japan is highly competitive with over 10 power companies – consolidation poses a threat

Tohoku Electric Power Competition


Below are the 3 main Tohoku Electric Power competitors :

3. Chubu electric corporation

The brandguide table above concludes the Tohoku Electric Power SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Tohoku Electric Power. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin