Wisconsin Energy SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 1195

SWOT Analysis of Wisconsin Energy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Wisconsin Energy

Parent Company

Wisconsin Energy Corporation.


Electric Utilities


Energy & Power

Tagline/ Slogan

Energy you can depend on


Leading American Electric utility

Wisconsin Energy STP


Electric solutions for Industries, Big cities, Ports etc

Target Group

Industries, Big cities, Ports etc


Leading power  company in Michigan

Wisconsin Energy SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Wisconsin Energy :

1.Operates in the South Pacific and has about  5000 employees
2. Total Generating capacity is 7200 MW – mostly of Wind, Coal and Hydro power

3. Works in lucractive regions on Michigan, Wisconsin
4.Serves over a million customers and also has a good customer base for natural gas supply.

5. Good brand reputation and financial performance


1.Operates  only in Michigan state

2.Charges of alleged tax evasion and lobbying

3.Most of its plants are coal based exposing it to coal prices


1.Opportunities in other States

2. Potential to expand renewable energy portfolio  like Hydro, solar etc

3. High demand for power in the U.S.


1.Fall in Electricity prices would lead to lower profits

2.Presence of much larger companies

3. Consolidation of power industry in the U.S.

Wisconsin Energy Competition


Below are the 3 main Wisconsin Energy competitors :

1.Delta Electricity
2. Exelon Power
3.Public Power

The brandguide table above concludes the Wisconsin Energy SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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