Datang International Power SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 1528

SWOT analysis of Datang International Power analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Datang International Power SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Datang International Power to benchmark its business & performance as compared to the competitors and industry. Datang International Power is one of the leading brands in the energy & power sector. The table below also lists the top Datang International Power competitors and elaborates Datang International Power market segmentation, target group, positioning & Unique Selling Proposition (USP).

Datang International Power SWOT, Competitors, Marketing STP & Brand analysis Table
Datang International Power Brand Analysis
Parent Company

China Datang Corporation

Category

Electric Utilities

Sector

Energy & Power

Tagline/ Slogan

-

USP

One of the largest state owned power company in mainland China

Datang International Power STP
Segment

Electric solutions for companies and corporates

Target Group

Industries, Big cities, Ports etc

Positioning

Major public utilities company in China

Datang International Power SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Datang International Power. Strengths are:

1.Operates in a large region in China with a total capacity of over 38000 MW – has over 40 power plants of thermal, hydro and nuclear power in its portfolio
2. Has a large asset base and a strong financial position
3.Features in the Chinese stock index of the top 50 Chinese companies

4. Good reputation of the company and stream lined operations

Weaknesses

Here are the weaknesses in the Datang International Power SWOT Analysis:

1.Concentration in a small area in China

2. Bureaucracy leads to inefficiency and since it is a state owned company, it is prone to bureaucracy.

Opportunities

Following are the Opportunities in Datang International Power SWOT Analysis:

1.Opportunities in other countries in South East Asia, Indian subcontinent etc

2. Growth opportunities in Renewable energy like Wind, Solar, Hydro power etc

3. High demand for power in China.

Threats

The threats in the SWOT Analysis of Datang International Power are as mentioned:

1.Bureaucracy limits growth into some parts in China where there are other state owned utilities

2.Rising prices of fuel in the international market.

3. Government intervention in Energy markets in China

4. Regional markets are expected to consolidate into one single energy market in China

Datang International Power Competition
Competitors

Below are the top 3 Datang International Power competitors:

1.State grid corporation of China
2. China Resources power holdings
3.Shenhua Group

The brandguide table above concludes the Datang International Power SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Datang International Power. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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