Huadian Power International SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 1179

SWOT Analysis of Huadian Power International with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Huadian Power International

Parent Company

China Huadian Corporation


Electric Utilities


Energy & Power

Tagline/ Slogan



Leading Chinese Electric utility

Huadian Power International STP


Electric solutions for companies and organizations

Target Group

Industries, Big cities, Ports etc


Leading power  company of China

Huadian Power International SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Huadian Power International :

1.Operates in 9 provinces of China and has over 24000 employees
2. Total Generating capacity is 23700 MW – mostly  coal powered plants, but also has few Wind and hydro power plants

3. Has strong market presence in China – Even the parent company is one of China’s 5 largest power producers

4. Features in the Hang Seng top 50 stocks index of Hong Kong and also features in the Shanghai stock index

5. Excellent operations and brand presence


1.Focused on China only

2.Being a State owned company, it has the disadvantage of lobbying, inefficiency in management etc


1.Opportunities in South Asian Countries

2. Potential to expand renewable energy portfolio – enter into solar and hydro power

3. High demand for power in China


1.Fall in Electricity prices would lead to lower profits

2.Since most of its generation is coal based, an increase in coal prices would hamper its profits

3. Consolidation of power industry in China

Huadian Power International Competition


Below are the 3 main Huadian Power International competitors :

1. Power Assets Holdings Ltd
2. EnerChina Holdings Ltd
3.CLP Holdings Ltd

The brandguide table above concludes the Huadian Power International SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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