Northeast Utilities SWOT Analysis, USP & Competitors

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SWOT Analysis of Northeast Utilities with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Northeast Utilities

Parent Company

Northeast Utilities Systems Ltd


Electric Utilities



Tagline/ Slogan



Largest Electric Utility in New England in U.S.



Electric utilities and solutions for companies and corporates

Target Group

Residential, Small and Large Businesses


Leading Power company in the U.S.

SWOT Analysis


1. Serves over 3.5 million customers in the Northeast regions of the U.S. and has over 6000 employees

2. Has about 6000 MW of installed capacity – mostly thermal power

3. Features in the Fortune 500 companies list.

4. Strong financial position

5. Excellent stream-lined operations and good reputation


1.On account of its political connections, it is accused of lobbying

2. Company is present in a very small part of the value chain and limited global associations


1.Can enter other States in the U.S. and to other countries

2. Increasing its renewable energy portfolio

3. Rising demand for power in the U.S.


1. Compliances with various laws and regulations in the U.S.

2.Declining prices may lead to lower profits

3.Consolidation of power in the U.S.



1.Duke Energy
2.Pepco Holdings

The table above concludes the Northeast Utilities SWOT analysis along with its marketing and brand parameters.


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