Northeast Utilities SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 1467

SWOT analysis of Northeast Utilities analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Northeast Utilities SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Northeast Utilities to benchmark its business & performance as compared to the competitors and industry. Northeast Utilities is one of the leading brands in the energy & power sector. The table below also lists the top Northeast Utilities competitors and elaborates Northeast Utilities market segmentation, target group, positioning & Unique Selling Proposition (USP).

Northeast Utilities SWOT, Competitors, Marketing STP & Brand analysis Table
Northeast Utilities Brand Analysis
Parent Company

Northeast Utilities Systems Ltd


Electric Utilities


Energy & Power

Tagline/ Slogan



Largest Electric Utility in New England in U.S.

Northeast Utilities STP

Electric utilities and solutions for companies and corporates

Target Group

Residential, Small and Large Businesses


Leading Power company in the U.S.

Northeast Utilities SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Northeast Utilities. Strengths are:

1. Serves over 3.5 million customers in the Northeast regions of the U.S. and has over 6000 employees

2. Has about 6000 MW of installed capacity – mostly thermal power

3. Features in the Fortune 500 companies list.

4. Strong financial position

5. Excellent stream-lined operations and good reputation


Here are the weaknesses in the Northeast Utilities SWOT Analysis:

1.On account of its political connections, it is accused of lobbying

2. Company is present in a very small part of the value chain and limited global associations


Following are the Opportunities in Northeast Utilities SWOT Analysis:

1.Can enter other States in the U.S. and to other countries

2. Increasing its renewable energy portfolio

3. Rising demand for power in the U.S.


The threats in the SWOT Analysis of Northeast Utilities are as mentioned:

1. Compliances with various laws and regulations in the U.S.

2.Declining prices may lead to lower profits

3.Consolidation of power in the U.S.

Northeast Utilities Competition

Below are the top 3 Northeast Utilities competitors:

1.Duke Energy
2.Pepco Holdings

The brandguide table above concludes the Northeast Utilities SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Northeast Utilities. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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