Pepco Holdings SWOT Analysis, USP & Competitors

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SWOT Analysis of Pepco Holdings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Pepco Holdings

Parent Company

Pepco Holdings Inc.


Electric Utilities



Tagline/ Slogan



A Leading power company in the Mid- Atlantic States in the U.S.



Electric utilities and solutions for organizations and companies

Target Group

Residential, Small and Large Businesses


Leading American Power company

SWOT Analysis


1. Has a generating capacity of about 5000 MW – most of which is oil and gas fired

2. Has a team of over 5500 employees and serves over 1.9 million customers.

3. Is a vertically integrated company – is involved in generation, transmission and distribution of power

4. Features in the Fortune 500 list of companies.

5. Good reputation and strong operations


1. Criticized for spending on lobbying and for evasion of taxes.

2. Experiencing a fall in revenues and operating profit is a concern


1.Can enter other States in the U.S and even in other countries like Canada

2. Can expand into renewable power – currently it has just 1 MW of Wind power in its renewable power portfolio

3. Power demand in the U.S. is high


1. Consolidation in the power sector in the U.S.

2.Price wars would lead to fall in prices and fall in profits

3. Rise in international prices of oil



1.Duke Energy
2.North Eastern Utilities
3.Public Power

The table above concludes the Pepco Holdings SWOT analysis along with its marketing and brand parameters.


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