Shikoku Electric Power SWOT Analysis, USP & Competitors

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SWOT Analysis of Shikoku Electric Power with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Shikoku Electric Power

Parent Company

Shikoku Electric Power Company Inc


Electric Utilities



Tagline/ Slogan



Electricity provider for Shikoku Island



Electric utilities and solutions for corporates and companies

Target Group

Industries, Big cities etc


Akari – chan is their image which refers to Light or Brightness

SWOT Analysis


1. It is present in all parts of the value chain – generation, transmission and distribution – it has distribution lines of over 1.66 lakh km and has projects coming up in Qatar and Oman
2. Has a total generating capacity of nearly 7000 MW and has over 4500 employees and serves 4 million customers

3. Serves the Shikoku island with a network of over 1.3 lakh kms of transmission lines and is considered one of Nagoya’s influential 4 companies.
4. Has done forward integration through subsidiaries which make electronic equipments, cable media  and also is an internet provider.


1.Focussed mainly in a small region in Japan – just the island of Shikoku

2.Its nuclear reactor at Ikata is closed due to public opposition


1.Opportunities in other parts of Japan and in other countries

2. Opportunities in other forms of energy like Wind, Solar etc

3. Ever growing need for power in Japan .


1.Increase in prices of coal (internationally)
2.Barrier to setting up nuclear plants in Japan

3.Decreasing electricity tariffs and consolidation would lead to declining profit margins in future



1.Kansai Electric Power
2.Tokyo Electric Power Company
3.Tohoku Electric Power

The table above concludes the Shikoku Electric Power SWOT analysis along with its marketing and brand parameters.


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