Nidec Corporation SWOT Analysis, USP & Competitors

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SWOT Analysis of Nidec Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Nidec Corporation


Electrical Equipment


Energy Power and Industrial Equipment

Tagline/ Slogan

All for dreams


Specialized and one of the largest manufacturer of tiny spindle motors for hard disks and midsized motors for home appliances



Industrial equipment, home electronics, automobiles, audio and visual equipment

Target Group

Hard disk drive manufacturing companies, automobile industry, IT and audio/visual related product companies, Companies requiring heat sink fans


Leading producer of spindle motors; A high quality deliverer with a aim to contribute to society and people

SWOT Analysis


1. The company has the largest global market share for the tiny spindle motors that power hard-disk drives
2. Non dependency on the domestic markets

3. Higher profitability when compared to that of industry

4. Manufacturing motors for a variety of applications and segments

5.Automotive motor business has completed highly localized

manufacturing and sales network to meet the requirements from the

rapidly globalized automobile industry

6.Strong technological expertise


1.Decrease in net sales and reduced cash flows is a concern

2.Investments heavily dependent on stock value


1. Explosive growth in future global digital equipment/contents
2.Hard Disk Drives continue to lead mainstream capacity growth
3. Technological strength will be essentialamid drastic

industry consolidation

4. Many competitors diverting their focus, gives an opportunity for acquisitions

5.Growth is expected toaccelerate through further expansion in emerging markets


1.Industry consolidation
2. Increase in competition as rivals are forming alliances
3. Cheap substitutes



1.Panasonic Corporation
2.Samsung Electronics Co., Ltd
3.Minebea Co., Ltd

The table above concludes the Nidec Corporation SWOT analysis along with its marketing and brand parameters.


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