Jayaprakash JP Power Ventures SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 1780
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SWOT Analysis of Jayaprakash JP Power Ventures with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jayaprakash JP Power Ventures

Parent Company

Jaypee Group

Category

Electric Utilities

Sector

Energy & Power

Tagline/ Slogan

No dream too big

USP

Diversified Conglomerate

Jayaprakash JP Power Ventures STP

Segment

Agencies looking to buy electricity

Target Group

Private consumer of electricity

Positioning

Efficient power provider

Jayaprakash JP Power Ventures SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Jayaprakash JP Power Ventures :

1. Efficient production process of plants

2. Strong backing of the Jaypee group makes its presence strong
3. Fully integrated project management system
4. New equipment and latest technology

5. Lower operating costs

6. Very good part load efficiency as compared to sub-critical unit

Weaknesses

1.Intense competition from a few big players means limited market share

2. Prices are determined by India's Electricity Act

Opportunities

1.Huge demand and supply gap
2.Large opportunity in energy consultancy service
3.New sources of power generations

Threats

1.Rising cost of production
2.Huge competition from established public sector firms

3. Industries are dependent of economic conditions which affects their business too

Jayaprakash JP Power Ventures Competition

Competitors

Below are the 4 main Jayaprakash JP Power Ventures competitors :

1. NTPC

2. NHPC

3. Reliance Energy
4.Tata power


The brandguide table above concludes the Jayaprakash JP Power Ventures SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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