Jayaprakash JP Power Ventures SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 1903

SWOT Analysis of Jayaprakash JP Power Ventures with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jayaprakash JP Power Ventures

Parent Company

Jaypee Group


Electric Utilities


Energy & Power

Tagline/ Slogan

No dream too big


Diversified Conglomerate

Jayaprakash JP Power Ventures STP


Agencies looking to buy electricity

Target Group

Private consumer of electricity


Efficient power provider

Jayaprakash JP Power Ventures SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Jayaprakash JP Power Ventures :

1. Efficient production process of plants

2. Strong backing of the Jaypee group makes its presence strong
3. Fully integrated project management system
4. New equipment and latest technology

5. Lower operating costs

6. Very good part load efficiency as compared to sub-critical unit


1.Intense competition from a few big players means limited market share

2. Prices are determined by India's Electricity Act


1.Huge demand and supply gap
2.Large opportunity in energy consultancy service
3.New sources of power generations


1.Rising cost of production
2.Huge competition from established public sector firms

3. Industries are dependent of economic conditions which affects their business too

Jayaprakash JP Power Ventures Competition


Below are the 4 main Jayaprakash JP Power Ventures competitors :



3. Reliance Energy
4.Tata power

The brandguide table above concludes the Jayaprakash JP Power Ventures SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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