Neyveli Lignite Corporation Limited SWOT Analysis, USP & Competitors

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SWOT Analysis of Neyveli Lignite Corporation Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Neyveli Lignite Corporation Limited

Parent Company

Neyveli Lignite Corporation Limited


Electric Utilities



Tagline/ Slogan



Unique combination of mining and power generation



Agencies looking to buy electricity

Target Group

State owned Electricity Boards


The power supplier at a lower cost

SWOT Analysis


1. Preferred employer having a strong and efficiant workforce
2. Efficient production process
3. Expertise in both mining and power generation
4. Over50 years of experience in the sector

5. Backing of Central Government


1.Limitedinput materials sources

2.Out datedplants urgently needed investmentsfor modernization
3.Prices are determined by India's Electricity Act


1.Huge demand and supply gap
2.Large opportunity in energy consultancy service
3.Diversify into new sources of power generations


1.Rising cost of production
2.Huge competition from growing private sector firms

3. Eco-friendlysources of power



1.Adani Power Ltd.
2.BF Utilities Ltd.

3. Entegra Ltd.

The table above concludes the Neyveli Lignite Corporation Limited SWOT analysis along with its marketing and brand parameters.


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