SJVN Limited SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 1665

SWOT Analysis of SJVN Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

SJVN Limited

Parent Company

SJVN Limited


Electric Utilities


Energy & Power

Tagline/ Slogan



Completion of projects in an efficient and cost effective manner

SJVN Limited STP


Agencies looking to install power plant

Target Group

Hydro-electric power plant projects


Efficient and cost effective project completion

SJVN Limited SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of SJVN Limited :

1. Employee friendly work culture and personnel policies
2. Efficient project completion
3. Expertise in Hydro-electric projects
4. Backing of Central as well as state Government

5. Efficient & timely completion of projects


1.Depleting input materials sourceslike coal, crude oil, natural gas

2. Pressure from employee union

3. Cost and profit are determined by Indian Government


1.Huge demand and supply gap
2.Large opportunity both inside and outside the country
3.Can venture into new sources of power generations


1.Rising cost of production

2. New and cleaner  sources of power can reduce competitive advantage

3. Changing govt policies can affect operational efficiency

SJVN Limited Competition


Below are the 3 main SJVN Limited competitors :

1.Adani Power Ltd.
2.BF Utilities Ltd.

3. Energy Development Company Ltd.

The brandguide table above concludes the SJVN Limited SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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