SJVN Limited SWOT Analysis, USP & Competitors

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SWOT Analysis of SJVN Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

SJVN Limited

Parent Company

SJVN Limited


Electric Utilities



Tagline/ Slogan



Completion of projects in an efficient and cost effective manner



Agencies looking to install power plant

Target Group

Hydro-electric power plant projects


Efficient and cost effective project completion

SWOT Analysis


1. Employee friendly work culture and personnel policies
2. Efficient project completion
3. Expertise in Hydro-electric projects
4. Backing of Central as well as state Government

5. Efficient & timely completion of projects


1.Depleting input materials sourceslike coal, crude oil, natural gas

2. Pressure from employee union

3. Cost and profit are determined by Indian Government


1.Huge demand and supply gap
2.Large opportunity both inside and outside the country
3.Can venture into new sources of power generations


1.Rising cost of production

2. New and cleaner  sources of power can reduce competitive advantage

3. Changing govt policies can affect operational efficiency



1.Adani Power Ltd.
2.BF Utilities Ltd.

3. Energy Development Company Ltd.

The table above concludes the SJVN Limited SWOT analysis along with its marketing and brand parameters.


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